Head of Industry, CPG Food and Beverage
A passionate advocate of new technology, Edlynne Laryea has spent the majority of her career using emerging tech to help organizations transform how they connect with the consumers of today. She is an expert in helping companies adapt to new trends and build the right capabilities and ways of working to drive growth.
Most recently, Edlynne was Global Head of Digital Transformation and Sustainability at Johnson & Johnson. The majority of her time at J&J was spent as the Global Head of Social Media for the Consumer sector, where she was responsible for leading the relationships with Facebook, Google and other partners. Over the course of six years, she shifted the company’s global advertising approach away from traditional communication to more modern ways of connecting with consumers. This switch helped drive successful launches and growth across a number of the company’s brands.
Edlynne has worked for large multi-national companies and early stage start-ups, on both the client-side and the agency-side, which makes her the rare marketer who understands how to get things done no matter on what side of the table she sits.
She has worked for, or with some of the world’s leading brands, including spending time at Anheuser-Busch InBev launching a new import brand and as part of the brand team at Unilever that launched the original Dove Campaign for Real Beauty. In 2017, she was named a Women in Power fellow at the 92nd Street Y and she was recently named a Top 40-under-40 marketer and a Women to Watch.
Edlynne is a graduate of the Queen’s University School of Business in Ontario, Canada and currently resides in New York City where she is attempting to eat at all of the Eater Essential restaurants in the city. In her spare time, she buys too many gadgets, works on her latest house cocktail recipe and is learning to play tennis.