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Learn new skills to build your brand or business

Explore ways to write briefs that inspire and guide agency teams to help improve campaign success. This workshop will give you the opportunity to practice writing strong business and campaign objectives, defining a target audience, writing key performance indicators and selecting appropriate deliverables. We will conclude with an activity to hone your new skills.

Click below to view the session descriptions and to RSVP. If you don’t see a scheduled session, please come back later as we are constantly adding to our calendar.

Choose an Upcoming Event

  • Creative Strategy - Good Brief to Great Creative

    Monday, Nov 2, 2020 at 8:15 AM to 9:45 AM EST
    • Location: EMEA | Language: German
    • Instructor: Celina Degen
  • Creative Strategy - Good Brief to Great Creative

    Monday, Nov 2, 2020 at 7:00 PM to 8:30 PM EST
  • Creative Strategy - Good Brief to Great Creative

    Tuesday, Nov 3, 2020 at 10:00 PM to 11:30 PM EST
    • Location: APAC
    • Instructor: James Allen
  • Creative Strategy - Good Brief to Great Creative

    Tuesday, Nov 10, 2020 at 8:30 AM to 10:00 AM EST
    • Location: EMEA
    • Instructor: Inci Wittig
  • Creative Strategy - Good Brief to Great Creative

    Tuesday, Nov 24, 2020 at 1:00 PM to 3:00 PM EST
    • Location: NORAM
    • Instructor: Martha Pena
  • Creative Strategy - Good Brief to Great Creative

    Tuesday, Nov 24, 2020 at 10:00 PM to 11:30 PM EST
    • Location: APAC
    • Instructor: James Allen
  • Creative Strategy - Good Brief to Great Creative

    Tuesday, Dec 8, 2020 at 3:00 AM to 4:30 AM EST
    • Location: APAC
    • Instructor: Arilyn Hay