This lesson prepares you to understand what reach and frequency buying is and how it works on Meta advertising products. This lesson also compares reach and frequency to auction buying and prepares you to determine the appropriate buying type to achieve your desired business outcomes.
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- Get started with Facebook
- Get started with advertising
- Learn advanced buying options
- Target the right audience
- Build awareness
- Drive consideration
- Generate leads
- Promote my app
- Increase online sales
- Increase in-store sales
- Choose ad formats
- Get creative inspiration
- Manage ads
- Measure ad performance
- Learn about Messenger
- Learn about Instagram
- Distribute and monetize content
- Build Community
- How-To Video Tutorials: Facebook