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Facebook Blueprint brings our in-person Live training experience to you virtually. Led by an expert Facebook trainer, the Blueprint Live Media Buying online sessions will focus on performance marketing, equipping attendees with best practices for planning, executing and optimizing direct response campaigns and more.

This class will be divided into four modularized sessions.For your participation to be considered you will need to attend all 4 sessions.

MONDAY | 1 FEBRUARY | 09:00 AM - 10:30 AM GMT

Module 1: Overview of Facebook solutions, Buying Types & Objectives, Placements

Identify the different types of buying, determine what the best objectives are for your campaign and recognize the different placement options for your campaign.

MONDAY | 1 FEBRUARY | 11:00 AM - 12:30 PM GMT

Module 2: Facebook Data Sources, Reach the right Audience

Learn about how Facebook data sources are important for your businesses who want to focus on performance marketing and how we can target the right audience.

TUESDAY | 2 FEBRUARY | 09:00 AM - 10:30 AM GMT

Module 3: Optimization, Bid Strategy, Budget, Scheduling

Identify the best optimization that aligns most with your business goals, discover how to use bid strategies for your overall approach to spending, define your budget to maximize the amount you'll spend, determine when to schedule your ad for maximum optimization.

TUESDAY | 2 FEBRUARY | 11:00 AM - 12:30 PM GMT

Module 4: Formats, Creative, Measurement

Go over the different creative considerations that will benefit your campaign and ways we can measure your campaign effectiveness.