Facebook Blueprint brings our in-person Live training experience to you virtually. Led by an expert Facebook trainer, the Blueprint Live Media Buying online sessions will focus on performance marketing, equipping attendees with best practices for planning, executing and optimizing direct response campaigns and more.
This class will be divided into four modularized sessions.For your participation to be considered you will need to attend all 4 sessions.
MONDAY | 1 FEBRUARY | 09:00 AM - 10:30 AM GMT
Module 1: Overview of Facebook solutions, Buying Types & Objectives, Placements
Identify the different types of buying, determine what the best objectives are for your campaign and recognize the different placement options for your campaign.
MONDAY | 1 FEBRUARY | 11:00 AM - 12:30 PM GMT
Module 2: Facebook Data Sources, Reach the right Audience
Learn about how Facebook data sources are important for your businesses who want to focus on performance marketing and how we can target the right audience.
TUESDAY | 2 FEBRUARY | 09:00 AM - 10:30 AM GMT
Module 3: Optimization, Bid Strategy, Budget, Scheduling
Identify the best optimization that aligns most with your business goals, discover how to use bid strategies for your overall approach to spending, define your budget to maximize the amount you'll spend, determine when to schedule your ad for maximum optimization.
TUESDAY | 2 FEBRUARY | 11:00 AM - 12:30 PM GMT
Module 4: Formats, Creative, Measurement
Go over the different creative considerations that will benefit your campaign and ways we can measure your campaign effectiveness.