Generate insights to make data-driven decisions

This course teaches you how to generate insights from data and how to use insights to make data-driven recommendations.

This session is best for data analysts, data scientists, measurement partners, measurement analysts and technical consultants interested in acquiring their Meta Marketing Science Professional certification. People undertaking this session should be comfortable with advertising across Meta technologies, and have some statistical analytics skills. They should also be familiar with experiment outputs, as well as concepts such as statistical significance, dependent and independent variables and test and control groups.

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