In this lesson, you'll learn how to write a creative brief with focused and achievable objectives and a well-defined audience.
![](https://facebook-cdn.exceedlms.com/uploads/resource_hero_pictures/targets/589637/w550/c4-lesson1-hero-desktop.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9mYWNlYm9vay1jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2hlcm9fcGljdHVyZXMvdGFyZ2V0cy81ODk2MzcvdzU1MC9jNC1sZXNzb24xLWhlcm8tZGVza3RvcC5wbmciLCJDb25kaXRpb24iOnsiRGF0ZUxlc3NUaGFuIjp7IkFXUzpFcG9jaFRpbWUiOjE3MjIxNTAzMTZ9fX1dfQ__&Signature=PijrWHOEzZVWk9cgsu1K1actARQwmv2i4CuA6MqBOKsavoyBvWOn2cjK9jEzja9H1hSYnPePvIoDuwYTTnqHkFdXLCBwkgdSvU5i1NLXxN2s8CHGt-mtDTBtAP4fxE32jrltf6Ok-DrZqcxAiOjuL7c3ew5acAzAFepta1elM1DU~I-KZFTNSVquog0-fKHKxPL01hwy9IsX~duK9At1FPBQA5npvd~YLV9VFzu97I~g9X8~yWOkP~OTdMNBU1KDWzJwbbMG9p~Hc~rMB82CJ7jMNAj8Gz~qAG~-adfNmMyKDhnvXkS113ZDMXrguGRCUFcUDXN96cQ52uam4Yn2Mg__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
Define the objectives and audience
![](https://facebook-cdn.exceedlms.com/uploads/resource_course_pictures/targets/589639/w550/c4-lesson1-hero-desktop.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9mYWNlYm9vay1jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2NvdXJzZV9waWN0dXJlcy90YXJnZXRzLzU4OTYzOS93NTUwL2M0LWxlc3NvbjEtaGVyby1kZXNrdG9wLnBuZyIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTcyMjA3NzQwNX19fV19&Signature=IlQd~MvfhHgWvsx~54L4UPzi4lyxsiwFDQk7uufQiflKvtKV4-RAmx3DlX-BFk2gGfpj6PLT~KBvinGWthwQj6mY2aL1NS-aN77XDncP5XMtU44aXu2bKP7VU4TlIRcwX2scJ-THVjJ2dYRd8atmae4bVNDbZykaVjdvyi0Gua3aA9yYnHd5T3bXUr8kJhyszqBW5ZfUlNhW0ecO0qPV5ZuZOs0JTtD3BD2NcFt83yVy92E5QkBCjgZK2Vb~c5lQU2XdA5oLb7ky1RhQ7wxlRPFTFDWMtomn6Cu0wPvp8Bybrbjt2ZHzOa6RqQb9W9bZVPLJqcFg-6Pckxr7mTJeGA__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
In this lesson, you'll learn how to write a creative brief with focused and achievable objectives and a well-defined audience.