This lesson helps you understand how creative ad formats can inform and educate people at every stage of the audience journey.
![](https://facebook-cdn.exceedlms.com/uploads/resource_hero_pictures/targets/583055/w550/c3-l2-creative-placements-and-formats-desktop.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9mYWNlYm9vay1jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2hlcm9fcGljdHVyZXMvdGFyZ2V0cy81ODMwNTUvdzU1MC9jMy1sMi1jcmVhdGl2ZS1wbGFjZW1lbnRzLWFuZC1mb3JtYXRzLWRlc2t0b3AucG5nIiwiQ29uZGl0aW9uIjp7IkRhdGVMZXNzVGhhbiI6eyJBV1M6RXBvY2hUaW1lIjoxNzIyMDYzOTA0fX19XX0_&Signature=JNDCp~Jg-ZExJkdqzFAj0pelzXbSgkcXMJk63piwMUkOnnS5BTskdlA74Hq8Nkvnt2RZRXC9cIAt7AeqJRKLLKImY8SW~BmNbNeTLsqkPb3laEtfNYRVWl-Bvft9E~0UaHHfkIRM2GsAJgIDr~ANzz3pFsyVULxthhrgt8639RJ~ybHDghdmuwE8BNhbMZg0v~evex3H5lGnP3Unn9S-m5fJDfJPFtlwVirnXIhHDNya-8Kmq15mI0Ro5coHY7J-9cY9pHkVD5gcg~kewoPpxvd~cP7gzQBLN4rQJ0lmUVcyVQPRMZiAkiUf3u-Pamqc9RPc76bD-lgDeFBLRyJzpA__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
Creative considerations across the audience journey
![](https://facebook-cdn.exceedlms.com/uploads/resource_course_pictures/targets/583057/w550/c3-l2-creative-placements-and-formats-desktop.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9mYWNlYm9vay1jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2NvdXJzZV9waWN0dXJlcy90YXJnZXRzLzU4MzA1Ny93NTUwL2MzLWwyLWNyZWF0aXZlLXBsYWNlbWVudHMtYW5kLWZvcm1hdHMtZGVza3RvcC5wbmciLCJDb25kaXRpb24iOnsiRGF0ZUxlc3NUaGFuIjp7IkFXUzpFcG9jaFRpbWUiOjE3MjIwNTk2Mjl9fX1dfQ__&Signature=LNiAU2ONaFafo3CHycdr6YjQJNbx8klrTKv0qsp~JkOB86DsM63rW7Ovfq2GsTDeK364yp1Nfe1~L4lXcGdiA2DqwelcTu8oGu~PE~I~njJphlvP3quoIuTZT01yVa8u1qiinepmzDiqCX~C-ZvcoYl5jwRg9ECUKY6fcyKMpn~KDyakIrQBGvn46np7kJTEwLk-ui1gjXS6~jNsHhKuGsgSAPpguk7FF03KlO-cstVlyXw9e7DGHRBlSR7bif5JASL2f~CnWYfpN-BG1jckwIzDIQiHjnBxF2PAPHZ4S3JU78qw~OOPLcsg8wZRcekb6ujzF6Lte0eq41cW2lZZmQ__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
This lesson helps you understand how creative ad formats can inform and educate people at every stage of the audience journey.