Skip to main content

The Conversions API is a Facebook Business Tool that enables you to share key web and offline events, or customer actions, directly from your server to Facebook. It works with the Facebook pixel to help improve the performance and measurement of your ad campaigns.  This course helps prepare you to verify proper implementation of the Conversions API setup, optimize your configuration of the Conversions API and troubleshoot issues that may arise after the direct implementation of the Conversions API. 

This training is intended for the developer audience. This includes learners with a technical background, such as web developers, software engineers, and technical implementation specialists.

Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.

To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile information and update to reflect your (1) first name, (2) last name, (3) work email, and (4) country through this link

Click below to view the session descriptions and to RSVP. If you don’t see a scheduled session, please come back later as we are constantly adding to our calendar.

Choose an Upcoming Event

There Are No Upcoming Events

Check back or contact your administrator to ask about future events.