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Offered to Meta Certified Media Buying Professionals only, this training expands your skill set in the technical implementation and troubleshooting of key marketing technologies, including Meta Pixel, advanced matching, custom conversions, the Conversions API Gateway, and Advantage+ catalog ads setup.

How to earn the Technical Implementation Specialist badge

1. Ensure that your Media Buying Professional certification is active in your CertMetrics account.

  • Not a Meta Certified Media Buying Professional? Learn more.

2. Complete the following six courses:

3. Upon completing the required courses, pass the multiple choice assessment:


Q: Is there a cost associated with becoming a Meta Certified Technical Implementation Specialist?

A: The courses and assessments are free, but to obtain the Meta Certified Technical Implementation Specialist badge, you will have to become a Meta Certified Media Buying Professional. The actual cost may differ by country. You'll see the cost displayed during the checkout process.

Q: How long is the Meta Certified Technical Implementation Specialist assessment?

A: The assessment is made up of 20 multiple-choice questions.

Q: How much time do I have to complete the Technical Implementation Specialist assessment?

A: There is no time limit for course or assessment completion.

Q: What happens if I don’t pass the assessment on the first try?

A: Don’t worry! You can take the assessment an unlimited number of times at no cost to you. You’ll have to wait 24 hours before retaking the assessment.

Q: When will I receive my badge?

A: You’ll receive an email from Credly, no later than 24 hours after passing the Media Buying Professional Exam. After passing both the exam and the assessment, you’ll receive an email about your Technical Implementation Specialist badge.

Q: When does my badge expire?

A: Your Technical Implementation Specialist badge is valid for 12 months. You can renew your badge by retaking the assessments. A valid Meta Certified Media Buying certification is also required to renew your badge.