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    Unlock ads targeting data to maximize campaign performance

    • By Meta Blueprint
    • Published: Oct 5, 2023
    • Rating
      Average rating: 0 0 No reviews

    Step 1: Determine Conversions API integration strategy

    • Stronger performance with Meta Conversions API

      Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.

      • Rating4.8
      • Beginner
      • Credential

    Step 2: Configure Conversions API

    • Configure and Troubleshoot Meta Conversions API Gateway

      Learn how to set up the Conversions API Gateway without developer help for ad personalization, optimization and data sharing.

      • Duration 35m
      • Rating4.9
      • Intermediate
      • Credential

    Step 3: Optimize your setup

    • Optimize Meta Conversions API

      Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.

      • Duration 23m
      • Rating4.8
      • Intermediate
      • Credential

     Additional Resources 

    • Compare Conversions API setup options

        

      *Based on 28 global A/B experiments of direct, partner or Conversions API Gateway integrations between May to August 2022.

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      All Topics
        • Increase sales
        • Get started with advertising
        • Your guide to audience targeting
        • Manage ads with automated tools
        • Get results that matter to your business
        • Optimize your campaigns
        • Creative inspiration
      • All Activities

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