Become a Meta Certified Media Measurement Specialist
Outline
To become a Meta Certified Media Measurement Specialist, you need to be certified in at least one of the following media tracks: Meta Certified Digital Marketing Associate, Creative Strategy Professional, Media Planning Professional or Media Buying Professional. The course material for this specialist track focuses on interpreting measurement results and applying relevant next steps using a customized approach that doesn't require a statistical background. The training covers formulating hypotheses, evaluating measurement methods, designing successful tests, interpreting results and implementing appropriate actions based on those results.
How to earn the Media Measurement Specialist badge
- Ensure that at least one of the following certifications is active in your CertMetrics account: Digital Marketing Associate, Creative Strategy Professional, Media Planning Professional or Media Buying Professional.
- Complete the following courses:
- Pass a multiple-choice assessment upon completing the required learning path.
Frequently asked questions
Q: Is there a cost associated with becoming a Media Measurement Specialist?
A: The courses and assessments are free, but to obtain the Media Measurement Specialist badge, you need to be certified in one of the following tracks: Digital Marketing Associate, Creative Strategy Professional, Media Planning Professional or Media Buying Professional. Professional exams cost up to the equivalent of $150 USD, and associate exams cost up to the equivalent of $99 USD. The actual cost may differ by country. You'll see the cost displayed during the checkout process.
Q: Where do I go to take one of the prerequisite exams mentioned above?
A: Go to one of the following pages to access free training materials and register for your exam:
100-101 Meta Certified Digital Marketing Associate
300-101 Meta Certified Creative Strategy Professional
400-101 Meta Certified Media Planning Professional
410-101 Meta Certified Media Buying Professional
Q: How long are the above mentioned certification exams?
A: Each exam consists of 60 multiple-choice questions. You’ll have 90 minutes to complete the questions for an associate level exam. You’ll have 105 minutes to complete the questions for a professional level exam.
Q: What if I don’t pass the prerequisite certification exam?
A: Exams can be retaken after a five-day waiting period. We encourage you to use the free Meta Blueprint training materials to prepare for the exam.
Q: How long is the Media Measurement Specialist assessment?
A: The assessment is made up of 20 multiple-choice questions.
Q: How much time do I have to complete the Media Measurement Specialist assessment?
A: There is no time limit for course or assessment completion.
Q: When will I receive my badge?
A: You’ll receive an email from Credly, our badging partner, no later than 24 hours after meeting both requirements:
Passing one of the prerequisite exams: Digital Marketing Associate, Creative Strategy Professional, Media Buying Professional or Media Planning Professional.
Completing the courses in the Media Measurement Specialist path and passing the assessment
After meeting both requirements you’ll receive your Media Measurement Specialist badge. You may need to check your spam or junk mail.
Q: What happens if I don’t pass the Media Measurement Specialist assessment on the first try?
A: You can take the assessment an unlimited number of times at no cost to you. You need to wait 24 hours after each attempt before retaking the assessment.
Q: When does my badge expire?
A: Your Media Measurement Specialist badge is valid for 12 months. Once your badge expires, you can renew it by retaking the course and assessments.