Click Here: The Art and Science Digital Marketing and Advertising

Measurement

Click Here: Going from last click to incrementality
Friday, October 17, 2025 @ 1:00 PM EDT

By the end of this webinar, you will be able to:

Identify key principles of effective measurement in marketing, including simplicity, complementary metrics, and the need for incrementality.
Distinguish between goal metrics, telemetry metrics, and guardrail metrics, and understand their roles in a comprehensive measurement strategy.
Design and execute experiments using randomized controlled testing, matched markets testing, or pre/post testing to measure incrementality and inform marketing decisions.

Click Here: How AI is transforming marketing
Friday, October 24, 2025 @ 1:00 PM EDT

By the end of this webinar, you will be able to:

Identify and explain the key components of AI, including data, algorithms, and compute, and how they work together to enable AI functionality..
Understand the limitations and capabilities of current AI models, including their reliance on training data and context windows, and the emerging trend of real-time learning and adaptation.
Identify real-world business applications for AI, including content creation, advertising, and customer interaction, and prepare their organizations for an AI-driven future by structuring data for AI consumption.

Click Here: The four P's of effective creative
Friday, October 31, 2025 @ 1:00 PM EDT

By the end of this webinar, you will be able to:

Identify and apply the 4 Ps of creative (Prominent, Personalized, Persistent, and Performant) to develop effective online ads..
Make recommendations to tailor their creative strategy to meet the unique demands of different channels.
Design creative campaigns that drive results by balancing key elements such as visibility, personalization, persistence, and performance..