Certification Prep Virtual Training | Media Planning - Part 1

This session introduces the strategic foundations of Media Planning on Meta platforms, covering two essential areas:
Determining the Best Buying Type and Bid Strategy. Learn how to evaluate and recommend the most effective buying and bidding approaches, and
Aligning Campaign Objectives with Business Goals. Explore how to translate client objectives into actionable Meta campaign strategies.

Please note that as part of this condensed training, the modules on Strategies for Targeting, Placement and Ad Creative and Privacy Controls and Brand Safety will not be covered in class; students are expected to study these two topics independently in their own time.

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