Certification Prep Virtual Training | Media Buying - Part 1

This session covers the foundational elements of campaign setup on Meta platforms, focusing on two key areas:

Campaign Activation Tools and Meta Advantage. Learn how to effectively leverage Meta's suite of activation and automation tools, and
Campaign Objectives and Signal, Explore how to select the right objectives and configure signals to drive optimal campaign performance.

Please note that as part of this condensed training, the modules on Managing Audiences and Optimising Targeting Strategies and Creative Best Practices will not be covered in class; students are expected to study these two topics independently in their own time.

Please note that as part of this condensed training, the modules on Strategies for Targeting, Placement and Ad Creative and Privacy Controls and Brand Safety will not be covered in class; students are expected to study these two topics independently in their own time.

Please note that as part of this condensed training, the modules on Strategies for Targeting, Placement and Ad Creative and Privacy Controls and Brand Safety will not be covered in class; students are expected to study these two topics independently in their own time.

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