Certification Prep Virtual Training | Media Buying - Part 2

This session builds on Day 1 by diving into the execution and evaluation phases of Media Buying on Meta platforms. You'll explore:

Implementing Buying Types and Optimising for Ad Delivery. Learn how to select the right buying approach and fine-tune delivery settings, and
Campaign Evaluation Through Reports and Experiments. Develop the skills to measure campaign effectiveness using Meta's reporting and experimentation tools.

Please note that as part of this condensed training, the modules on Managing Audiences and Optimising Targeting Strategies and Creative Best Practices will not be covered in class; students are expected to study these two topics independently in their own time.

Please note that as part of this condensed training, the modules on Strategies for Targeting, Placement and Ad Creative and Privacy Controls and Brand Safety will not be covered in class; students are expected to study these two topics independently in their own time.

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