Hands-on remote session with Creative Shop’s latest AI tools for creative diversification - EMEA

Join us for this exclusive webinar workshop where you'll roll up your sleeves and actively assess your brand's creative diversification strategy using Meta's latest AI tools. This is a hands-on working session designed for marketers, creative teams, and media planners ready to build, evaluate, and optimize their creative approach in real time across Meta platforms.

What You'll Learn

— Exclusive Beta Access to Creative Bricks: Get early access to Creative Shop's toolkit — pre-built AI-native "bricks" designed to accelerate creative production. Attendees will use these during the session to experience the power of modular, AI-driven creative building blocks firsthand.

— Hands-On Self-Assessment Workshop: Participate in a guided audit that lets you evaluate creative diversification in real time. Using provided files and step-by-step instructions, you'll uncover gaps and opportunities in your current creative strategy.

— Actionable Solutions + Measurement: Walk away with clear next steps that tie creative diversification directly to partnership ads. Get practical guidance on how to scale your efforts and measure the impact of diversified creative on campaign performance.

Join us for this interactive workshop where you'll discover which production archetypes best fits your brand's production model on Meta. With Advantage+ now the default for campaign creation and Meta's algorithm reading creative semantically, the game has changed — it's no longer just about volume, it's about number of concepts over vs number of assets. In this working session, you'll use Creative Shop's AI-powered Production Bricks to diagnose your current production approach, identify your ideal production pathway, and walk away with a tailored action plan to scale creative diversification.

What You'll Learn

— Your Production Archetype Trifecta: Using our AI-native Production Pathway Finder Brick, you'll identify your personalised combination of three archetypes — a GENERATE archetype (where your raw creative material comes from), a MULTIPLY archetype (how you extend and remix in post-production), and a SIGNAL archetype (how you decide what to make next) — from our library of 11 proven production models.

— How the Algorithm Reads Your Creative: Understand how Meta's Adaptive Ranking Model and GEM (Generative Ads Recommendation Model) semantically interpret your ads — delivering a 5% increase in conversions on Reels — why the vast majority of ad sets remain under-diversified, and what diversifying with multiple genuinely different concepts means for your production process.

— A Tailored Production Playbook: Walk away with a structured action plan including team composition, realistic timelines (brief-to-live), cost frameworks, volume expectations, and cadence recommendations specific to your archetype match — from same-day AI-generated variants to quarterly modular shoot systems.

— From Volume to Vocabulary — The Narrative Shift: Learn the "why now" behind creative diversification, grounded in proven client results showing significant reductions in cost-per-purchase when creative diversity increases, and why balancing iteration of winners with exploration of new concepts is key to unlocking performance.

⚠️ This is a hands-on working session. Attendees should come prepared with access to their Meta ad account and an LLM and a willingness to assess their current creative approach in real time.