Learn how to set up and scale your app campaigns across Meta technologies

In this series, you'll explore how to build a strong technical foundation, measure effectively and scale your app campaigns across Meta technologies. You'll learn how to implement reliable event tracking, refine your measurement and attribution strategy across iOS and Android, and optimize campaign performance to grow your app business.

This training is designed for experienced advertisers who want to strengthen their app campaign setup, improve data-driven decision-making and drive better results at scale.

Campaign types and optimization

Learn how to set up and scale app campaigns to grow your app business. You'll explore how to acquire new customers, re-engage people who already use your app and get more from your campaign performance.

• Optimize your app campaigns
• Drive in-app conversions
• Improve campaign performance

Connecting App Data to Meta Technology

Strengthen the technical foundation of your app campaigns across Meta technologies. You'll learn how to set up app event tracking, choose the right signal source and implement reliable data connections to improve campaign optimization.

• Set up app event tracking
• Choose your signal source
• Prepare your app for launch

Data analysis and using data at scale

Build confidence in your app measurement and attribution strategy across iOS and Android. You'll explore how to compare measurement solutions, optimize your setup and use data-driven strategies to scale your app campaigns.

• Compare iOS measurement solutions
• Optimize your measurement setup
• Measure Android app installs

Support

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