Get started with Advantage+ catalog ads and see how to deliver relevant, personalized ads to your audience at scale. This training covers what Advantage+ catalog ads are, the creative formats available — including catalog product videos and partnership ads —...
In this course, we will explore how to formulate a hypothesis and how to select a measurement approach that suits your business needs.
Learn how to monetize your app with in-app ads, control which ads appear in your app and advertise to grow your audience.
Learn how to measure the impact of campaigns with Conversion Lift and determine the best actions to take based on the results.
Learn to implement a Business Messaging strategy by identifying needs, selecting partners, and defining integration milestones.
Learn how to set up a campaign through the auction and reservation buying types in Meta Ads Manager.
Learn how to use Reels ads to improve campaign performance. Explore placement strategies, creative best practices, optimization tools and partner collaborations.
Learn to use Monetization Manager to measure ad performance, improve results with data and optimize your bidding strategy.
This training is intended for agencies and advertisers who know the importance of Meta Conversions API and Facebook SDK but want to more effectively map business goals to app events and communicate the installation process to app developers. Don't...
Learn how to use Robyn to build marketing mix models that are fast and accessible.
Learn how to analyze campaign metrics in Meta Ads Reporting and measure performance using tests.
This training explores how advertisers can use ad creative to help improve campaign performance. It covers creative diversification (the practice of varying formats, visuals and messages across ad sets) and practical strategies for building creative volume from existing assets, working...
