All Activities
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Building your Faith Community’s Online Presence
Use this lesson to understand the differences between a Facebook Profile and a Page, and learn how to set up your Faith Community Page.
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Crafting your Faith Community’s Content Strategy
Use this lesson to identify creative formats, create engaging content and craft your faith community's content strategy.
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Using Facebook to Engage with your Congregation
Use this lesson to learn how to turn online supporters into participants at your events , grow your online congregation and connect with your members.
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Elevate Live with Deldelp Medina
In the season of gratitude and giving, nonprofit organizations face unique challenges in capturing the hearts and minds of existing and prospective donors. With 1.9 million people starting or donating to a fundraiser on Facebook and Instagram during the...
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October 2020 Product Update
Join our expert product team to hear October developments, including Limited Originality of Content, Branded Content, Fan Subscriptions markets, monetizing crossposts, Creator Studio: Instant Articles, In-stream ads controls in app, Insights exports and 60s/15s video views API.
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November 2020 Product Update
Join our expert product team to hear November featuring an overview of Creator Studio.
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Create Inspiring Holiday Ads
Stand out from other businesses during the holiday season and showcase what makes your business unique. In this webinar, you’ll learn the importance of planning ahead, creative strategies to make your ads stand out and what tools you’ll need...
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400-101 Meta Certified Media Planning Professional Exam Courses
The Media Planning path provides advertisers needed guidance for communicating with clients and planning campaigns on Meta’s platforms. These courses give a high-level view at how Meta can fit into your media mix and direction on planning campaigns to meet...
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Align Your Goals With the Marketing Funnel
Align Your Goals With the Marketing Funnel
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Measure and Optimize Ad Campaigns
This lesson will prepare you to test different factors in your government organization's ads and iterate insights from past advertising campaigns into future campaigns.
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Amplify Your Message With Ads
This lesson will prepare you to create ads that enable your government organization to inform and educate more people in your community.
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Measurement and Analysis Options
This lesson will prepare you to measure your campaigns’ results with different tools, test different factors in your ads, and integrate insights from past advertising campaigns into future campaigns.
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Raise Awareness of Your Service
This lesson prepares you to use organic posts and messages to raise awareness of your services and use Facebook Messenger, Instagram Direct and WhatsApp to connect with people in the community.
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Tell Authentic Stories
Tell Authentic Stories
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Buying Recommendations for Public Service Announcements
This lesson will prepare you to differentiate between the available ad buying options, select the appropriate buying option to help your organization achieve its goals, and determine a budget and schedule that aligns with your government organization’s goals.
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Keep Your Community Safe From Misinformation
This lesson prepares you to share accurate information with your community on Facebook as a government organization.
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Build Connection With Your Community on Instagram
This lesson prepares you to establish a presence and a community for your government organization on Instagram.
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Use Messenger to Build Trust With Your Community
This lesson prepares you to use Messenger to reach your community as a government organization.
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Creative Placements and Formats for your Ads
This lesson will prepare you to craft ads that informs and educates people of your services, and leverage a variety of creative formats at every stage of your audience’s journey.
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Start Your Fundraiser
Start Your Fundraiser
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Build Your Campaign
Build Your Campaign
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Free Tools to Create and Enhance Content
Free Tools to Create and Enhance Content
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Creative Considerations for Public Service Announcements
This lesson will prepare you to compare multiple creative formats for your public service announcements and create messages that prompt people to interact with your government organization.
