Ad formats and placements
Learn how to select ad formats and design creative strategies to reach your audience at each stage of the customer journey.
Learn how to select ad formats and design creative strategies to reach your audience at each stage of the customer journey.
This course is for developers and technical marketers. Learn about a server-to-server integration of the Meta Conversions API.
Learn how to use Meta's Audience Network to monetize your app, how to integrate the SDK for Audience Network and how to choose ad formats.
Webinar learning objectives Learn how to run a Meta Conversion Lift study to determine the influence of your Meta campaigns on other channels, calibrate your attribution model and inform your ad spend with experimental results. You’ll explore why measuring channel...
Use the Meta Pixel and the Conversions API to gain insight into customer actions and optimize your advertising strategy.
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
This course explores how you can reach and nurture high-quality leads using lead generation tools across Meta technologies. This webinar is for advertisers who generate leads using Meta technologies. These advertisers should be familiar with how to create a campaign...
This training explains how to use partnership ads to scale campaigns. Discover how partnership ads work, the types of content you can use and the benefits they offer for campaign performance. You'll also learn how to find creators through Creator...
Webinar learning objectives This training explains how to incorporate Reels ads into business-as-usual strategies through Meta Ads Manager, discover optimization tools to adapt your creatives for Reels, and explore how creative partnerships can support Reels ad creation and production. Incorporate...
Get your products in front of people who love to shop with Instagram Shopping. In this workshop, we’ll cover the various features available on Instagram Shopping and how you can set up an account for your business. Learn how to...
Due to the unique circumstances of 2020, many businesses have been required to quickly pivot and establish a strong presence online, which has been challenging for those who weren’t already in the game or may not have a team...
This course prepares you to design and create entertaining reels on Instagram. Use Reels to help new audiences discover your business and level up your creativity.
This course covers the benefits of using catalog product video and how to run ads that use product video.
This course teaches you how to content about your business and interact with your audience on Instagram Stories.
Instagram Live Video Ads let you promote your live broadcast as an ad, reaching high-intent audiences well beyond your followers, with no extra creative to produce. In this session you'll learn when Live video ads fit your goals, whether you're...
Learn about setting up, managing and sending different types of templates through the WhatsApp Business Platform.
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.
Learn how you can use Meta Commerce Manager to set up and manage catalogs, promote products and personalize ads for shoppers.
Learn how to create an ad campaign in Meta Ads Manager and customize reports with Ads Reporting.
Explore how agencies and brands can improve partnership ad campaigns on Reels through better creator collaboration and diverse creative assets.
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
Learn about how Advantage+ audience can help you reach the people who are likely to be interested in your business and how to get started.
Learn how to select the best campaign objective and conversion settings in Ads Manager for your business goals.