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Learn new skills to build your brand or business
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1053 results returned

  • Certifications

    Facebook awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with Facebook products.

    • Rating 4.8

  • Using Facebook Live on Mobile vs. Desktop

    Meta Software Engineer, Adam Creeger, explains the advantages of going Live on Desktop versus mobile and when each option might be best for your content needs.

    • Video
    • Rating 4.6

  • Stronger performance with Meta Conversions API

    This course discusses how the Meta Conversions API can help you establish a more reliable data connection that leads to improved marketing campaign performance. Determine which integration option is best for your business and explore best practices for sharing...

    • Event
    • Rating 4.6

  • Creative brief development

    Explore ways to write creative briefs that inspire and guide agency teams and improve campaign success. This workshop will give you the opportunity to practice writing effective business and campaign objectives, define an audience, write key performance indicators and select...

    • Event

  • Get started with product catalogs across Meta technologies

    The purpose of this workshop is to help learners achieve their business goals with product catalogs. This course is designed to help advertisers get started with catalogs for their ads across Meta technologies. This covers how to populate catalogs with...

    • Event
    • Rating 5.0

  • Generate insights to make data-driven decisions

    This course teaches you how to generate insights from data and how to use insights to make data-driven recommendations. This session is best for data analysts, data scientists, measurement partners, measurement analysts and technical consultants interested in acquiring their Meta...

    • Event
    • Rating 5.0

  • Configure and troubleshoot Meta Conversions API Gateway

    This course prepares you to use the Conversions API Gateway, the self-service option that enables you to set up the Conversions API quickly without the need for dedicated developer resources. In this session, we explore the purpose, features and benefits...

    • Event

  • Optimize Meta Conversions API

    To use the Conversions API as effectively as possible, you need to ensure that it's set up properly. Ongoing maintenance can also help identify opportunities for improvement. This training describes how you can optimize your configuration of the Conversions...

    • Event
    • Rating 4.3

  • Maximize your campaign results with Performance 5

    In this training, you will learn the five best practices for maximizing performance of direct response campaigns across Meta technologies. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To log...

    • Event
    • Rating 5.0

  • Improve Lead Quality with Conversions API for CRM

    Join our free webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads. You’ll hear from Meta’s top experts, who will share: How CAPI for CRM can help your business reduce...

    • Event

  • Find high-quality leads this spring

    Last year, Meta saw 18.9% growth for lead ad submissions during the 2nd quarter*. Register for our free webinar to learn how our improved features can help you get better quality leads this spring. *Source: Year-over-year analysis of over 500M...

    • Event

  • 5 best practices to generate client results

    Impress clients with the latest recommendations and master campaign best practices by attending one of our live webinars. You’ll learn: The importance of a simplified account structure. How to unlock new opportunities with automation. New creative tactics to supercharge client...

    • Event

  • Improve your advertising with Advantage+ catalog ads

    In this session, you will learn what Advantage+ catalog ads are and how they can help you achieve business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting...

    • Event
    • Rating 5.0

  • Improving your client’s ad performance with data

    This training discusses how the Conversions API can help advertisers establish a more reliable data connection that leads to improved marketing campaign performance. The purpose of this workshop is to help agencies map their business objectives to what is functionally...

    • Video

  • Grow your business with ads that click to Messenger

    This training is designed to help advertisers get the most out of Meta Business Messaging. It introduces Inbox in Meta Business Suite, explains how to set up and optimize ads that click to Messenger, and outlines how advertisers can...

    • Event

  • Prepare for expansion

    Identify expansion opportunities for a client's WhatsApp for Business strategy by evaluating their current approach, defining new use cases, and presenting tailored solutions.

    • Path
    • Duration 45m
    • Intermediate
    • Credential

  • Handle recovery for clients decreasing investment

    Discover how to address and resolve issues with clients reducing their investment in WhatsApp for Business through diagnostic reviews, remedial actions and reset meetings.

    • Path
    • Duration 47m
    • Rating 5.0
    • Intermediate
    • Credential