From business goals to KPIs
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.
All Activities
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Configure and troubleshoot Meta Conversions API Gateway
This course prepares you to use the Conversions API Gateway, the self-service option that enables you to set up the Conversions API quickly without the need for dedicated developer resources. In this session, we explore the purpose, features and benefits...
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Measure and optimize your Audience Network ad performance
Learn to use Monetization Manager to measure ad performance, improve results with data and optimize your bidding strategy.
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Maximize lead quality with Meta Conversions API for CRM
Learn how you can optimize your lead ads with instant forms campaigns with the Conversions API for CRM.
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Designing A/B tests, conversion lift tests and brand lift tests
In this course, you will learn how to design A/B tests, conversion lift tests and brand lift tests to prove or disprove your test hypothesis and recognize next steps for possible outcomes.
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Engaging Your Sports Fans and Community
Community is at the core of any sports organisation; join us to learn more about solutions on Facebook and Instagram to drive fan engagement and build community.
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Evaluating and optimizing a Meta Business Messaging strategy
Learn to evaluate and optimize Business Messaging strategies for improved engagement and growth.
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Use App Events to Reach, Optimize and Measure
This training is intended for agencies and advertisers who know the importance of Meta Conversions API and Facebook SDK but want to more effectively map business goals to app events and communicate the installation process to app developers. Don't...
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Reach your business goals with Reels ads
In this training, you will learn how to create Reels ads and how to implement the creative essentials to enhance performance in your Facebook and Instagram Reels ads campaign strategies. You’ll also learn how to implement a Reels ads campaign...
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Creative brief development
Learn how to write a creative brief that defines your advertising strategy and helps you plan ads that achieve results.
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Certification Prep Virtual Training | Business Marketing Strategy - Part 1
Certification Prep Business Marketing Strategist instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...
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Grow your audience with Advantage+ app campaigns
Discover how to implement Advantage+ app campaigns to help grow mobile app audiences. campaigns.
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Use Shops to help increase your sales
This course guides learners through the process of getting set up in Shops. Learners explore the benefits of using Shops to get their products discovered by more people on Instagram and Facebook. This course also highlights ways to use product...
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Engage your audience with Instagram Stories
This course teaches you how to content about your business and interact with your audience on Instagram Stories.
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Selecting campaign objectives
Explore the campaign objectives in Meta Ads Manager and consider which conversion locations and performance goals are available for each objective.
