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  • Achieving Scale with the Reach Objective

    The Reach objective can help maximize the number of people who see your ad over your campaign's lifetime, driving audience impact at scale. Learn the why, when and how of using this objective.

    • Duration 15m
    • 4.6
    • Beginner
  • Ad Auction and Delivery Overview

    The Facebook ad auction is designed to maximize advertiser value and optimize the experience of consumers. Use this lesson to: Learn how the Facebook ad auction works Know how budget pacing affects the delivery of your ads, Understand how ad...

    • Duration 15m
    • 4.6
    • Beginner
  • Ad Policies for Content, Creative and Targeting

    Use this series of lessons to: Learn why an ad may not be approved. Familiarize yourself with the ad review process and how to appeal it. Know what content is acceptable for your ad’s text, landing pages and more. See examples...

    • Duration 15m
    • 4.7
    • Beginner
  • Ads in Stories

    Engage existing and potential customers with immersive, fullscreen ads that bring your business to life. This lesson walks you through how to create and deliver ads that can run in stories on Facebook, Instagram and Messenger.

    • Duration 6m
    • 4.7
    • Beginner
  • Advanced Creative Techniques for Mobile

    In this lesson we'll take a look at some advanced methods of optimizing your videos for mobile, and find some inspiring examples from creative businesses.

    • Duration 2m
    • 4.3
    • Advanced
  • Advertise on Marketplace

    This lesson will get you started with advertisements on Facebook Marketplace.

    • Duration 5m
    • 5.0
    • Beginner
  • Advertiser Controls

    This lesson shows you how to use Facebook's advertiser tools to help control what content your ads appear next to or within.

    • Duration 5m
    • 5.0
    • Beginner
  • An Introduction to Split Testing

    In this lesson we'll walk through the foundations of split testing as well as scenarios in which to use it.

    • Duration 3m
    • 4.5
    • Beginner
  • App Installs

    Use this lesson to: Drive downloads of your app. Understand the Facebook SDK and app events. Optimize ad delivery to meet your specific business goals. Learn about available ad formats and placements. Measure your campaign.

    • Duration 15m
    • 4.6
    • Beginner
  • Audience Insights

    Throughout this course, you will learn how to read and understand the insights available in the Audience Insights tool.

    • Duration 15m
    • 4.7
    • Beginner
  • Audience Network Native Ads

    Monetize your mobile app with native ads delivered through Facebook Audience Network. Use this course to: Understand the definition, composition and benefits of native ads.  Design native ad units for your apps. Filter ad sources. Implement native...

    • Duration 15m
    • 5.0
    • Beginner
  • Best Practice Tips for Your Creative

    In this lesson, we'll walk through some best practices when it comes to creative, and ways to grab your audience's attention.

    • Duration 3m
    • 4.8
    • Intermediate
  • Book More Business With Travel Ads

    Use this lesson to learn how to create and deliver travel ads across the Facebook family of apps and services.

    • Duration 15m
    • 4.8
    • Intermediate
  • Boost Your Event

    After you create an event you can “boost it” which turns it into an ad. Boosting an event can help increase awareness and ticket sales. In this course, we walk you through how to boost an event, step by step.

    • Duration 5m
    • 4.9
    • Beginner
  • Boost your Job Post

    In this lesson, we’ll look at the ways to broaden the reach and visibility of your jobs posts by boosting them.

    • Duration 2m
    • 3.7
    • Beginner
  • Boost Your Marketing With Facebook Pixel

    The Facebook Pixel is a piece of code placed on your website that allows you to measure the results of your ads, optimize campaigns to get the most actions you care about at the cheapest cost, and build audiences that...

    • Duration 12m
    • 4.5
    • Beginner
  • Boost Your Post

    Use this lesson to learn: What boosted posts are and how they can benefit your business. The difference between an organic post and a paid post. How to boost your Page Post.

    • Duration 5m
    • 4.7
    • Beginner