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  • Enhance Your Direct Response Campaigns with Audience Network

    This lesson will help you understand How Audience Network can further your direct response campaign goals Which direct response objectives are supported with which devices, placements, and formats How your ad and brand integrity are preserved How to conduct a split...

    • Duration 15m
    • 4.7
    • Intermediate
  • Expand Across Borders with Facebook

    Facebook can help small businesses go big, and local businesses go global. Our reach, research and targeting tools put you where people spend their time, and help you connect with the right people to really scale your business. Explore Audience...

    • Duration 15m
    • 4.6
    • Intermediate
  • Extend Your Campaign’s Reach with Audience Network

    Audience Network enables advertisers to extend Facebook’s people-based targeting to third-party mobile apps and websites. In this lesson, you’ll learn how to: Scale your campaigns with Audience Network Use the available ad objectives, placements, and ad formats Ensure the safety of...

    • Duration 15m
    • 4.6
    • Intermediate
  • Facebook Ad Policies: Creative

    Use this lesson to: Know what forms of creative you can and can't use when advertising on the Facebook family apps and services.

    • Duration 3m
    • 4.3
    • Beginner
  • Facebook Ad Policies & Review Process

    Use this lesson to: Understand Facebook ad policies. Become familiar with the ad review and appeal processes. Know what types of businesses can't advertise on the Facebook family of apps and services.

    • Duration 5m
    • 4.6
    • Beginner
  • Facebook Ad Policies: Targeting

    Use this lesson to: Become familiar with targeting restrictions on ads for alcohol, financial services, health and fitness, and dating. Be aware of the non discrimination policies for ad targeting.

    • Duration 5m
    • 4.8
    • Beginner
  • Facebook and Instagram

    Whatever your objective, Facebook and Instagram are both essential advertising platforms. Use this lesson to: Learn what Facebook and Instagram offer as individual platforms. See how advertisers are successfully using Facebook and Instagram together.

    • Duration 15m
    • 4.3
    • Beginner
  • Facebook and TV

    Target rating point (TRP) buying on the Facebook family of apps and services allows buyers to purchase Nielsen-verified TRPs. Use this lesson to learn about: The changing media landscape Video advertising on the Facebook. Facebook's TRP buying solution and how it...

    • Duration 15m
    • 4.4
    • Intermediate
  • Facebook Events

    Bring people together with Facebook Events. Learn how to create one-time and recurring events and tours. Plus, learn how to sell tickets to your event right on Facebook. Use this lesson to: Promote your event within your ad Create an...

    • Duration 15m
    • 4.7
    • Beginner
  • Facebook for B2B Marketers

    This lesson will help B2B marketers understand the digital marketing landscape and how the shift to mobile has changed people’s purchase decisions and behaviors. Learn about Facebook’s solutions, powerful targeting, and measurement to reach key customers.

    • Duration 15m
    • 4.5
    • Beginner
  • Facebook Video Foundations

    Video consumption is growing fast. This lesson will show you how to tell your story with video across the Facebook family of apps and services. Use this lesson to: Identify where and how your video ads run. Learn to deliver your video ads. Examine...

    • Duration 15m
    • 4.7
    • Beginner
  • Gaming Publisher Learning Path

    This learning path is focused on best practices for creating and buying ads, targeting your audience, and maintaining your app in order to successfully market mobile games on Facebook. 

    • Duration 2h
    • 5.0
  • Get It Right: eCommerce and Retail

    This lesson is designed to guide you in designing ads that will promote your brand to the Facebook family of apps and services in such a way that customers will want to interact with your products or services. Learn what types...

    • Duration 15m
    • 3.4
    • Beginner
  • Get Messages

    This lesson is the second in a series showing you how to encourage communications with your customers through messaging. The other lessons in this series will explore the importance of messaging and how Messenger can help your business and take a look at...

    • Duration 8m
    • 4.6
    • Beginner
  • Get More Leads

    Use this lesson to learn: What Get More Leads ads are and how they can benefit your business. How to set up a Get More Leads ad, step by step. How to access lead data, allowing you to follow up with prospects...

    • Duration 5m
    • 4.9
    • Beginner
  • Get Started with Messenger for Your Business

    Throughout this course, you'll take a brief look at the importance of messaging and how Messenger can help your business, dive deeper into ensuring you can receive messages on business Page and explore tools you can use to automate and...

    • Duration 24m
    • 4.9
    • Beginner
  • Get Started with the Facebook Family of Apps and Services

    Through this course, we'll take a brief look at the apps and services that belong to the Facebook family, and how they're used by people and businesses. These apps and services include: Facebook, Instagram, Messenger and Audience Network.

    • Duration 15m
    • 4.7
    • Beginner
  • Getting Started With Facebook and Partner Measurement Solutions

    Use this lesson to: Identify how Facebook measurement solutions can help deliver accurate insights across placements and devices. Determine which ads are driving value across your entire media spend, both on and off Facebook. Learn how Facebook measurement partners can help you...

    • Duration 15m
    • 4.4
    • Intermediate
  • Growing Your Business on Facebook (Advanced)

    Take an in-depth look at how Facebook can help you reach your business goals whether it is raising awareness of your business, reaching new customers or selling more products or services. After completing these courses, you should know how to...

    • Duration 2.5h
    • 4.9