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  • Closing the deal with Conversions

    Conversions is one of the most powerful ad objectives for driving business results. Learn how to use the variety of tools in the Conversions objective to drive people to take a valuable action, whether it's a purchase, playing a game,...

    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Combine Campaign Insights with Research

    An insight on its own only contains potential value; it doesn't drive marketing strategies as successfully or accurately as when it is combined with additional research and insights. In this lesson, we explore how combining campaign insights with research can...

    • Duration 6m
    • Intermediate
  • Connect and Engage With Your Audience Using Facebook Live

    Facebook Live lets you broadcast to the world in real time from your mobile devices. Use this lesson to: Learn what types of content you can share on Live. Start your own broadcast, whether it's through your Facebook mobile app or...

    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Considerations When Conducting an Experiment

    Sometimes your experiment doesn't run as planned. Prepare for what to do and learn strategies for navigating the limitations of an experiment.

    • Duration 10m
    • Rating 5.0
    • Intermediate
  • Content Discovery and Social Monitoring with CrowdTangle

    This lesson teaches journalists and publishers how to use CrowdTangle. Use this lesson to: Learn how to use CrowdTangle to source new stories, identify trending topics, and cover events. Gain insights into your top performing content and share wit...

    • Duration 30m
    • Rating 5.0
    • Beginner
    • Award
  • Convey Insights for Impact

    Storytelling to convey insights for impact is an art and a science. In this lesson, we explore the key components of marketing insights storytelling in order to compel action on behalf of media buyers and planners.

    • Duration 7m
    • Rating 5.0
    • Intermediate
  • Create a Business Messaging Plan

    Use this lesson to: * Define the goal(s) you want your business' messaging experience to accomplish * Weigh the benefits of people-powered, automated and hybrid Messenger experiences. * Create a plan for the development, deployment and measurement...

    • Duration 5m
    • Intermediate
  • Create Ads That Grab Attention

    In this lesson, we'll walk through some ways that businesses are using different Facebook and Instagram ad formats.

    • Duration 3m
    • Rating 4.5
    • Beginner
  • Create a Facebook Group

    In this lesson, we'll look at examples of Groups, the roles you can assign Group members, and how to connect Groups to your Page.

    • Duration 4m
    • Rating 5.0
    • Beginner
  • Create a Job Post

    In this lesson, we'll talk through how to create an effective job post, best practices in doing so and the job posting policies you need to adhere to. We'll also look at where your jobs are posted for jobseekers to...

    • Duration 4m
    • Rating 5.0
    • Beginner
  • Create and Install the Facebook Pixel

    In this lesson, we'll walk through how to create a new Pixel. We'll also look at the different installation methods available to you.

    • Duration 4m
    • Rating 3.3
    • Beginner
  • Create an Instagram Business Profile

    Businesses can create a free Instagram business profile to showcase themselves on Instagram and get access to additional business tools. Learn how to sign up for a free business profile or convert your existing Instagram profile into a business...

    • Duration 5m
    • Rating 4.8
    • Beginner
  • Create a Split Test

    In this lesson we'll walk through how to set up a new split test, and add one to an active campaign.

    • Duration 4m
    • Rating 5.0
    • Beginner
  • Create Facebook Ads

    Ads Manager is a unified ads creation tool for everyone who wants to advertise on Facebook, Instagram, Messenger, or Audience Network. This course teaches you to create, publish, and purchase ads on the Facebook family of apps and services.

    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Create Great Stories: Tools, Tips and Tricks

    This course explores the creative features you can use to build and share Instagram, Facebook and Messenger Stories. We focus mostly on Instagram, while also covering Facebook and Messenger Stories.

    • Path
    • Duration 25m
    • Rating 4.7
    • Beginner
    • Award
  • Create New Content from Scratch

    In this lesson, we'll take you through some methods other businesses have used to create engaging content from scratch.

    • Duration 2m
    • Rating 5.0
    • Intermediate
  • Create Simple, Cost-Effective Ads that Grab Attention

    Facebook and Instagram’s advertising platforms and products allow advertisers to be creative with their ad content so they can drive business results. Through this course, we'll look at how businesses have used different forms of creative to meet t...

    • Path
    • Duration 16m
    • Rating 4.7
    • Beginner
    • Award
  • Create Stories

    Build your brand, increase your audience and engage with current or potential customers with stories on Facebook, Instagram and Messenger. Speak the same language as the people you're trying to reach. On mobile, that language increasingly is stories.

    • Duration 6m
    • Rating 4.9
    • Beginner
  • Creating a Facebook Page

    Creating a Facebook Page is easier than you think. This course can help you understand how to start connecting with others through building an audience and posting. Use this lesson to: Learn how to create a Facebook Page. See the different...

    • Duration 15m
    • Rating 4.6
    • Beginner
    • Award