Meta Blueprint : Learn new skills to build your brand or business

Get inspired by success stories

See how other disruptors are taking their businesses to the next level.

Path
Rating 5.0
Credential

Start marketing with Meta technologies

Path
Duration 10m
Rating 4.8
Beginner
Credential

Proposing a campaign budget

Explore how to create a budget for auction and reservation buying types.

Path
Duration 18m
Rating 4.7
Intermediate

Optimize campaign performance with A/B Testing and Conversion Lift

Rating 5.0

Configure and Troubleshoot Meta Conversions API Gateway

Learn how to set up the Conversions API Gateway without developer help for ad personalization, optimization and data sharing.

Path
Duration 35m
Rating 4.9
Intermediate
Credential

Meta New Starter Onboarding (Basic) - Day 1

Meta New Starter Onboarding session is a 2-day live webinar session built to onboard and educate you on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly...

Event

Prepare and set up catalogs for Advantage+ catalog ads

This course provides developers with a solid foundation of catalog features for Advantage+ catalog ads for web/mobile.

Path
Duration 20m
Rating 4.6
Beginner
Credential

Maximize lead quality with Meta Conversions API for CRM

This session explores how to attract quality leads by optimizing your lead ads with instant forms campaigns with the Conversions API for CRM. We review the value of integrating your CRM with the Conversions API and go through each step...

Event

Support initial adoption of WhatsApp for Business

Highlight the value of a strong pilot for WhatsApp for Business and guide clients on the steps and best practices for setup.

Path
Duration 50m
Intermediate
Credential

Set up the Meta Pixel and Meta Conversions API for ad campaigns

Use the Meta Pixel and the Conversions API to gain insight into customer actions and optimize your advertising strategy.

Path
Duration 10m
Rating 4.9
Beginner
Credential

Use App Events to Target, Optimize and Measure

This training is intended for agencies and advertisers who know the importance of Meta Conversions API and Facebook SDK but want to more effectively map business goals to app events and communicate the installation process to app developers. Don't see...

Event
Rating 5.0

Optimize your campaign with Meta Advantage+

This course covers each of the AI ad solutions within Meta Advantage+ and how to use them to improve campaign performance.

Path
Duration 25m
Rating 4.7
Beginner
Credential

Optimize campaign performance with A/B Testing and Conversion Lift

Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance. Level: Intermediate It is important to measure the true performance of your ads on Meta...

Event
Rating 5.0

Generate leads across Meta technologies

This course explores how you can reach and nurture high-quality leads using lead generation tools across Meta technologies. This webinar is for advertisers who generate leads using Meta technologies. These advertisers should be familiar with how to create a campaign...

Event
Rating 4.2

Determining the best buying type and bid strategy

Explore the available buying types and bid strategies to use for your campaigns.

Path
Duration 28m
Rating 4.8
Intermediate
Credential

Implementing a Meta Business Messaging strategy

Learn to implement a Business Messaging strategy by identifying needs, selecting partners, and defining integration milestones.

Path
Duration 30m
Intermediate
Credential

Getting started with Meta Ads Manager

Learn about the ad creation process and how to create reports in Meta Ads Manager.

Path
Duration 13m
Rating 4.7
Beginner
Credential

Connect with customers using Meta Business Suite

Learn how to use Meta Business Suite to manage your presence on both Facebook and Instagram, connect with customers, create ads and grow your business — all from one central location.

Path
Duration 19m
Rating 4.9
Beginner
Credential

Privacy and data in digital advertising

Learn more about data usage and collection in the ads ecosystem.

Path
Duration 15m
Rating 4.9
Intermediate
Credential

Measure your offline events with Meta Conversions API

This training begins with an overview of omnichannel marketing strategies and the value of connecting omnichannel data, specifically offline events. We then explore how to share offline events with the Meta Conversions API and review implementation options. This training concludes...