Reach your business goals with Reels ads
Discover how to get started with Reels ads by employing creative essentials and best practices for your assets and connecting with partners and creators as part of your strategy for Reels.
Discover how to get started with Reels ads by employing creative essentials and best practices for your assets and connecting with partners and creators as part of your strategy for Reels.
Identify expansion opportunities for a client's WhatsApp for Business strategy by evaluating their current approach, defining new use cases, and presenting tailored solutions.
Discover how to address and resolve issues with clients reducing their investment in WhatsApp for Business through diagnostic reviews, remedial actions and reset meetings.
Learn how to use Meta's Audience Network to monetize your app, how to integrate the SDK for Audience Network and how to choose ad formats.
Learn to implement a Business Messaging strategy by identifying needs, selecting partners, and defining integration milestones.
This course helps you set up and implement custom conversions and troubleshoot the Meta Pixel so you can optimize your ads.
Learn how to select ad formats and design creative strategies to reach your audience at each stage of the audience journey.
Explore how to use opportunity score to improve your campaign performance.
Learn how to create a WhatsApp Business Account and explore key features for communicating with customers.
This course provides guidance on how to encourage conversations between customers and your business, share a WhatsApp QR code and enable customers to discover your business through ads that click to WhatsApp.
This course prepares you to design and create entertaining reels on Instagram. Use Reels to help new audiences discover your business and level up your creativity.
Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
This training prepares advertisers to grow an app audience with Advantage+ app campaigns that use AI and automation. Explore recommendations for getting started, running successful app promotion campaigns and improving campaign performance. Don't see any events here? Be sure to...
Learn how to use advanced matching for websites to optimize ad campaigns and protect customer privacy.
Get your products in front of people who love to shop with Instagram Shopping. In this workshop, we’ll cover the various features available on Instagram Shopping and how you can set up an account for your business. Learn how to...
Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.
This course covers each of the AI ad solutions within Meta Advantage+ and how to use them to improve campaign performance.
Explore brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.
This lesson prepares you to plan and create a reel for your business.
This course helps you set up and implement the pixel so you can collect intent at each stage of the purchase path and tailor your messaging to move people through the marketing funnel.
You can use these curated lessons to help build the skills and knowledge required of a Facebook Certified Ads Product Developer II. Completion of these lessons is a requirement for certification.
Learn how to use Advantage+ catalog ads to dynamically deliver personalized ads and product recommendations to customers.