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Learn new skills to build your brand or business
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1028 results returned

  • Optimize Meta Conversions API

    To use the Conversions API as effectively as possible, you need to ensure that it's set up properly. Ongoing maintenance can also help identify opportunities for improvement. This training describes how you can optimize your configuration of the Conversions...

    • Event
    • Rating 4.2

  • Stronger performance with Meta Conversions API

    This course discusses how the Meta Conversions API can help you establish a more reliable data connection that leads to improved marketing campaign performance. Determine which integration option is best for your business and explore best practices for sharing...

    • Event
    • Rating 4.6

  • Using Facebook Live on Mobile vs. Desktop

    Meta Software Engineer, Adam Creeger, explains the advantages of going Live on Desktop versus mobile and when each option might be best for your content needs.

    • Video
    • Rating 4.6

  • Configure and troubleshoot Meta Conversions API Gateway

    This course prepares you to use the Conversions API Gateway, the self-service option that enables you to set up the Conversions API quickly without the need for dedicated developer resources. In this session, we explore the purpose, features and benefits...

    • Event

  • Privacy controls and brand safety

    Explore brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.

    • Path
    • Duration 42m
    • Rating 4.9
    • Intermediate
    • Credential

  • Grow your audience with leads across Meta technologies

    Today, leading businesses are creating and nurturing demand using modern lead generation tools that facilitate personalized discovery and enable frictionless experiences. Are you getting the most out of your lead generation efforts? Join us for a webinar on November...

    • Event

  • From business goals to KPIs

    In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.

    • Path
    • Duration 15m
    • Rating 5.0
    • Intermediate
    • Credential

  • Increase campaign performance with partnership ads

    Discover how to use partnership ads, formerly known as branded content ads, to improve your campaign performance. Learn different methods for using partnership ads, how to work with creators and how to build a partnership ad in Meta Ads Manager....

    • Event
    • Rating 5.0

  • Creative essentials

    Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.

    • Path
    • Duration 10m
    • Rating 4.9
    • Beginner
    • Credential

  • Campaign activation and Meta Advantage

    Explore how to use Meta Ads Manager and Meta Business Manager for campaign activation, reporting and management.

    • Path
    • Duration 35m
    • Intermediate
    • Credential

  • Optimize your campaign with Meta Advantage

    In this training, you will learn how the AI tools within Meta Advantage can be used to improve campaign performance. This training provides an overview and use case for each tool, so you can determine which tools would be best...

    • Event
    • Rating 5.0

  • Ad agencies and Conversions API: benefits and setup across clients

    The purpose of this workshop is to help advertisers map their business objectives to what is functionally possible with the Conversions API Gateway for multiple accounts and determine their integration method. The purpose of this workshop is to help advertisers...

    • Video
    • Rating 5.0

  • Get the most out of WhatsApp Business

    This presentation is intended to help small businesses get the most out of their WhatsApp Business Account. The session will begin with an overview of WhatsApp business tools, in which we’ll discuss how to create and maintain a strong...

    • Event
    • Rating 1.0

  • Use Shops to help increase your sales

    This course guides learners through the process of getting set up in Shops. Learners explore the benefits of using Shops to get their products discovered by more people on Instagram and Facebook. This course also highlights ways to use product...

    • Event