Set up Meta Conversions API with Google Tag Manager
This lesson covers how to set up the Conversions API with Google Tag Manager.
All Activities
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Get started with catalogs on Meta technologies
In this course, we explore the fundamentals of catalogs on Meta technologies.
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How to Interpret Statistical Outputs of Regression and Extract Data With SQL
This course teaches you what a regression analysis is and how to interpret the outputs of a linear regression model. You also learn how to write a simple SQL query to extract and manipulate data from databases. Don't see any...
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Integrating data sources into your ad strategy
Learn how to use the Meta Pixel, Conversions API and Facebook SDK to deliver relevant ads while protecting customer privacy.
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Manage your ad campaigns
Learn where to find key metrics in Ads Manager and how to use them to analyze campaign results.
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Set up and use the Meta Pixel and Meta Conversions API for website campaigns
Learn how to use the Pixel and the Conversions API to share data from customer actions and optimize advertising strategies.
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Facilitate client onboarding to WhatsApp for Business
Enhance client onboarding to the WhatsApp for Business by setting goals, developing use cases, aligning governance and facilitating implementation.
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Grow your audience with Advantage+ app campaigns
This course is designed to help you implement Advantage+ app campaigns to help you reach your business goals. It covers the benefits of Advantage+ app campaigns, how to set up a campaign in Meta Ads Manager and how to manage...
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Implementing buying types and optimizing for ad delivery
Explore how to set up a campaign through the auction and reservation buying types in Meta Ads Manager.
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Beyond Brick-and-Mortar: Open Your Shop on Instagram
Get your products in front of people who love to shop with Instagram Shopping. In this workshop, we’ll cover the various features available on Instagram Shopping and how you can set up an account for your business. Learn how to...
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Five best practices to generate client results
Impress clients with the latest recommendations and master campaign best practices by attending this live webinar. You’ll learn: - The importance of a simplified account structure- How to unlock new opportunities with automation - New creative tactics to supercharge client...
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Optimize Meta Conversions API
To use the Conversions API as effectively as possible, you need to ensure that it's set up properly. Ongoing maintenance can also help identify opportunities for improvement. This training describes how you can optimize your configuration of the Conversions...
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Frictionless Purchasing
Your purchase forms may be making it too hard for your most loyal readers to support the journalism they love. Optimize how your audiences sign up, subscribe and donate and watch your reader support soar.
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Get Started With the Facebook SDK and App Events for Android and iOS - Advanced Marketing Developer
The Facebook SDK is a set of software components that developers can include in their mobile app to understand how people use the app, run optimized marketing campaigns and enable Facebook login and social sharing.This course helps you understand...
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Configure Facebook SDK and App Events for Android - Advanced Marketing Developer
The Facebook SDK for Android gives you access to Facebook login and social sharing, App Events, the Graph API and mobile app ads. This course helps you install and configure the Facebook SDK for Android and set up App...
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Get the most out of WhatsApp Business
This presentation is intended to help small businesses get the most out of their WhatsApp Business Account. The session will begin with an overview of WhatsApp business tools, in which we’ll discuss how to create and maintain a strong...
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Optimize campaign performance with A/B Testing and Conversion Lift
Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance. Level: Intermediate It is important to measure the true performance of your ads on Meta...
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Search lift: measuring the true impact of Meta technologies on search traffic
Add search lift to your conversion lift experiments to help determine the accuracy of your attribution analytics results.
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Support initial adoption of WhatsApp for Business
Highlight the value of a strong pilot for WhatsApp for Business and guide clients on the steps and best practices for setup.
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Measure your offline events with Meta Conversions API
This training begins with an overview of what an omnichannel marketing strategy is, the value of connecting omnichannel data, specifically offline events. We then go into how to share offline events with the Conversions API and review implementation options. We...
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Newsgather with CrowdTangle
In this class we'll show you how to chart trends in your country as well as introduce new tools we've launched that make it easy to rank top videos and link in your country. For Entertainment, News and Sports.
