All Activities
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Improving your client’s ad performance with data
This training discusses how the Conversions API can help advertisers establish a more reliable data connection that leads to improved marketing campaign performance. The purpose of this workshop is to help agencies map their business objectives to what is functionally...
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Create for a Mobile World
Create content for a mobile world by using high-quality ad creative in your mobile marketing campaigns. You will learn to design content that aligns to people’s behavior and incorporate best practices when designing for mobile. Don't see any events here?...
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Use app events to target, optimize and measure
Learn how you can use app events to improve your ads targeting, optimization and measurement.
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Analyze your ad campaign results in Meta Ads Manager
Learn where to find key metrics in Ads Manager and how to use them to analyze campaign results.
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Help your customers connect to your business on WhatsApp
This course provides guidance on how to encourage conversations between customers and your business, share a WhatsApp QR code and enable customers to discover your business through ads that click to WhatsApp.
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Introduction to measurement methodologies
This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. randomized controlled trials (RCTs).
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Reach more people on Instagram
Use the Instagram app to connect with your audience and reach more customers.
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Integrating data sources into your campaign strategy
Learn how to integrate data sources, including the Meta Pixel, the Conversions API and the Facebook SDK, into your campaigns across Meta technologies.
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Certification Prep Virtual Training | Business Marketing Strategy - Part 2
Certification Prep Business Marketing Strategy instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...
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Upgrade your advertising with Advantage+ catalog ads
Learn what Advantage+ catalog ads are and how they can help you achieve your business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your Advantage+ catalog ads...
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Generate insights to make decisions based on data
This course is designed for marketing professionals who want to make smarter decisions using data. You'll learn how to combine data from different sources, run simple experiments to test ideas and turn your findings into clear recommendations for your team....
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Click Here: How AI is transforming marketing
The purpose of this workshop is to offer you an introductory-level understanding of AI, how it’s changing the way people work and offer some tools you can start experimenting with today to help optimize your own workflows. Don't see any...
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Click Here: Going from last click to incrementality
In this workshop you’ll learn how to identify and apply key principles of effective measurement in marketing, distinguish between different types of metrics, and design experiments to measure incrementality and inform marketing decisions. Don't see any events here? Be sure...
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Determine the Right Measurement Approach
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for...
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Shell Page: AI
TBC
