GCR - Beginner
You can use these curated lessons to prepare for the 100-101 Facebook Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
All Activities
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Reach new business goals with Meta technologies
Create effective and engaging ads by highlighting your business’s personality. Featuring Ita Reyes from Ita Yoga Studios.
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Learn how to innovate and grow your business with Meta technologies
Learn how Instagram and WhatsApp can help businesses innovate and grow. Featuring Paakow Essandoh from Mizizi (@mizizishop).
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Design and Creative
Join us for series of sessions on Design and Creative
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Learning resources for Meta Certifications
Meta Certifications is one way Meta is helping close the increasingly widening skills gap so that millions of job seekers have access to more affordable and flexible education with job-specific training opportunities.
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Create a Brand for Your Business
This lesson teaches you how to develop a brand for your business.
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What Is a Brand?
This lesson teaches you why a brand is important for your business.
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Create a Social Media Map for Your Business
This lesson teaches you how to develop a social media plan.
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Stay Connected with Your Customers Online Overview
Learn how to create an online presence and connect with your customers.
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Map Your Customers' Journey
Learn how to apply the customer journey to your business online.
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Knowledge check
Take this quiz to assess your knowledge on creating ads with Ads Manager.
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Knowledge Check
This assessment tests your knowledge of paid online events.
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Meta Policy for Ads About Social Issues, Elections or Politics
Learn about Facebook policies for ads about social issues, elections or politics.
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Future-proof your advertising with additional tools
In this lesson discover ways to gather customer interactions on Facebook with tools such as lead ads or ads that click to messages.
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Knowledge Check
This assessment tests your knowledge of using Facebook Stars for your video content and live broadcasts.
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Create ads from a Facebook Page
This lesson will establish the difference between an ad and a Page post. Students will learn when to use each of the two ways to advertise from your Page: boosting a post and using a Promote Now button.
