Get started with advertising on Facebook and Instagram
In this lesson, students will learn when and how to use Ads Manager, including how to set up an Ads Manager account with the correct currency, time zone, spend limit, and payment settings.
All Activities
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Plan Your Social Media Content
This lesson teaches you how to create a content plan for your social media to engage with your audience regularly.
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Create ads from your Instagram account
Learn how to use Instagram to create ads for your business.
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Create ads from a Facebook Page
This lesson will establish the difference between an ad and a Page post. Students will learn when to use each of the two ways to advertise from your Page: boosting a post and using a Promote Now button.
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Assess the impact of reduced customer visibility
Identify the impact the changes in data sharing may have on Facebook business tools for targeting, optimization and measurement.
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Adherence to Our Community Standards
Learn how you can adhere to Facebook Community Standards and Advertising Policies.
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Attract an Audience on Social Media Overview
This overview outlines ways to attract your ideal audience online.
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The Ad Review Process, Ad Library and Placements
Learn about the Facebook ad review process, the Ad Library and placements for ads about social issues, elections or politics.
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Introduction to the evolving ads ecosystem
Learn about three key evolutions in the advertising ecosystem and their implications for advertisers.
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Create SMART Marketing Goals for Your Business
Learn how to create SMART goals and keep track of your progress.='Master Data'!E8
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Create Social Media Content
This lesson teaches you how to create content with different tips and tricks.
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Understand the Customer Journey
Learn about the importance of the customer journey.
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Why SMART Goals Matter
Learn about SMART goals and how they can be applied to your business. ='Master Data'!E7
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Engage with People and Build an Audience Overview
This overview outlines ways to interact with your audience.
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Measure the Creative Impact of Ads
This lesson explains the importance of incorporating quality creative in your ad campaigns.
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Our Commitment to Authenticity and Transparency
Learn about the commitment Facebook has made to authenticity and transparency.
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Stay Connected with Your Customers Online Overview
Learn how to create an online presence and connect with your customers.
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Celebrate creativity
Learn how to be creative and grow your audience by using Instagram Reels. Featuring Marie Frias from Luna Magic.
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Black 365: Black Stories. Black Freedom. Black Future.
Learn how Meta technologies can help business owners grow their business and knowledge. Featuring Ashley Rouse from Trade Street Jam Co.
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