Determine the measurement approach
In this course, we will explore how to formulate a hypothesis and how to select a measurement approach that suits your business needs.
In this course, we will explore how to formulate a hypothesis and how to select a measurement approach that suits your business needs.
This activity page is dedicated to the Webex test runs. Please feel free to schedule as many as you need as you familiarize yourselves with the new platform. We recommend that all coordinators schedule a test event so that we...
Explore ways to write creative briefs that inspire and guide agency teams and improve campaign success. This workshop will give you the opportunity to practice writing effective business and campaign objectives, define an audience, write key performance indicators and select...
This training provides creative tips to build engaging reels and creative best practices for incorporating Reels into a media strategy. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To...
This session explores how to attract quality leads by optimizing your lead ads with instant forms campaigns with the Conversions API for CRM. We review the value of integrating your CRM with the Conversions API and go through each step...
This course prepares you to design and create entertaining reels on Instagram. Use Reels to help new audiences discover your business and level up your creativity.
This course will cover the five best practices for maximizing performance of direct response campaigns across Meta technologies.
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. This instructor-led course is a set of four sessions designed to help learners prepare for the Meta Certified Marketing Science...
Do you have clients in the ecommerce, professional services, healthcare or automotive industry? In this webinar, you’ll learn about:- Latest industry insights and exclusive Meta ad resources to help with client pitches, business reviews and conversations with clients. - Best...
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
Impress clients with the latest recommendations and master campaign best practices by attending this live webinar. You’ll learn: - The importance of a simplified account structure- How to unlock new opportunities with automation - New creative tactics to supercharge client...
This training is designed to help advertisers get the most out of Meta Business Messaging. It introduces Inbox in Meta Business Suite, explains how to set up and optimize ads that click to Messenger, and outlines how advertisers can...
Today, leading businesses are creating and nurturing demand using modern lead generation tools that facilitate personalized discovery and enable frictionless experiences. Are you getting the most out of your lead generation efforts? Join us for a webinar on November...
Persiapan Sertifikasi Meta adalah sesi pelatihan yang dipandu oleh instruktur dan dirancang untuk memberikan panduan kepada pengiklan tentang bagaimana teknologi Meta dapat dimasukkan ke dalam strategi media. Sesi ini mencakup pemahaman tentang cara merencanakan kampanye yang memenuhi tujuan dan sasaran...
In this course, you will learn how to leverage the WhatsApp Business Platform to enhance your business messaging strategy, collaborate with a Business Messaging Partner for onboarding, set up and optimize ads that click to WhatsApp campaigns, and measure the...
Are you studying for the Digital Marketing Associate Certification, but need some extra help? Or perhaps, would prefer a live virtual experience while studying with a group of peers? This one-day workshop will deepen your knowledge around the Advertising...
Guidance on how to drive long term brand equity and implementing the optimal full funnel mix from brand awareness to conversions based on research from Oxford University Cross Media Study. Don't see any events here? Be sure to log...
Retention best practices and testing frameworks for lapsed, loyalist, trialist audiences and advanced retention strategies. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top...