Troubleshooting catalog for Advantage+ catalog ads
This training helps you troubleshoot a catalog for Advantage+ catalog ads and prepare for the Meta Certified Marketing Developer Exam.
All Activities
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Understanding ad fragmentation: Tips to optimize your ads for better results
Learn how reducing ad fragmentation can help you optimize your ads for better results.
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Introduction to Collaborative Ads
This training explains how Collaborative Ads can close the gap between social media advertising and retail purchases. Discover the formats and strategies that optimize Collaborative Ads campaign performance. You’ll also learn how to create and measure a Collaborative Ads campaign...
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Turn your content into ads with Meta
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
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Help your customers connect to your business on WhatsApp
This course provides guidance on how to encourage conversations between customers and your business, share a WhatsApp QR code and enable customers to discover your business through ads that click to WhatsApp.
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Create ads that align to your business goals
Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.
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Communicate with people on WhatsApp
This course provides an overview of how to bring a business online with the WhatsApp Business app.
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Elevating campaign performance with Reels trending ads, partnership ads and catalog product video
This training introduces recent updates to Meta ad offerings, including partnership ads, Reels trending ads and catalog product video. Learn what these products are for, when to use them and how to get started.
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Understand the true value of your campaigns with Conversion Lift
Learn how to measure the impact of campaigns with Conversion Lift and determine the best actions to take based on the results.
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Measure success and monetize a community
Learn how to measure your community's performance, make decisions based on insights and generate revenue.
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Interpret statistical output
Learn how to interpret statistical analysis and regression results to make decisions based on data.
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Generate leads with forms, calls and messages
Webinar learning objectives This training shows you how to generate high-quality leads across Meta technologies. In this training, you'll set up lead ads using instant forms, website forms, calling and messaging, then customize each experience for the outcome you want....
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Foundations of account security and brand protection
Learn essential concepts and a strategy you can apply to protect your accounts, monitor threats, and resolve issues.
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Measure channel impact with Meta Conversion Lift
Webinar learning objectives Learn how to run a Meta Conversion Lift study to determine the influence of your Meta campaigns on other channels, calibrate your attribution model and inform your ad spend with experimental results. You’ll explore why measuring channel...
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Improve lead quality with Meta Conversions API for CRM
Learn how to connect your CRM data with the Meta Conversions API for CRM to optimize ad campaigns for lead quality.
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Determine the measurement approach
In this course, we will explore how to formulate a hypothesis and how to select a measurement approach that suits your business needs.
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Technical implementation of the Meta Pixel
Install the Meta Pixel and configure events and custom conversions to measure the customer journey.
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Campaign types and optimization: Learn how to set up and scale your app campaigns across Meta technologies
Webinar learning objectives Learn how to set up and scale app campaigns across Meta technologies to grow your app business. This training is designed for advertisers in e-commerce, retail and travel who want to acquire new customers, re-engage people who...
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Optimize your campaign with Meta Advantage+
This course covers each of the AI ad solutions within Meta Advantage+ and how to use them to improve campaign performance.
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Turn viewers into buyers with Instagram Live shopping solutions
Webinar learning objectives More people are turning to Instagram Live to discover and buy products. Is your live video set up to convert them? Instagram Live shopping solutions can help you turn that attention into sales. In this session, you'll...
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Resolving account restrictions and access issues
Learn how to identify, troubleshoot and resolve account and access issues using tools and best practices.
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Develop a successful WhatsApp messaging strategy for clients
Develop a successful WhatsApp messaging strategy for clients using the messaging journey framework.
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