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Learn new skills to build your brand or business
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1131 results returned

  • Meta Certified Advertising API Developer

    You can use these curated lessons to help build the skills and knowledge required of a Facebook Certified Ads Product Developer II. Completion of these lessons is a requirement for certification.

    • Collection
    • Rating 4.9

  • Advertising solutions across the marketing funnel

    Explore the value of a full-funnel marketing approach and consider advertising solutions offered across Meta technologies that clients can use at each stage of the marketing funnel.

    • Path
    • Duration 48m
    • Rating 4.7
    • Intermediate
    • Credential

  • Privacy controls and brand safety

    Explore brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.

    • Path
    • Duration 42m
    • Rating 4.9
    • Intermediate
    • Credential

  • Create audiences in Meta Ads Manager

    Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.

    • Path
    • Duration 15m
    • Rating 4.8
    • Intermediate

  • Campaign objectives and signals

    Learn how to set campaign objectives and use the Meta Pixel, Facebook SDK and Conversions API to optimize advertising strategies and achieve business goals.

    • Path
    • Duration 34m
    • Rating 5.0
    • Intermediate
    • Credential

  • Connect with customers using Meta Business Suite

    Learn how to use Meta Business Suite to manage your presence on both Facebook and Instagram, connect with customers, create ads and grow your business — all from one central location.

    • Path
    • Duration 19m
    • Rating 4.9
    • Beginner
    • Credential

  • WhatsApp Business Platform for Effective Business Messaging

    This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform, and help learners avoid making...

    • Event

  • Optimize and Troubleshoot the Meta Pixel

    This virtual training helps you set up and implement custom conversions, so you can optimize your ads for people who are most likely to convert. It also explores common issues that may prevent your pixel from sending accurate data. Lastly,...

    • Event
    • Rating 5.0

  • Upgrade your advertising with Advantage+ catalog ads

    Learn what Advantage+ catalog ads are and how they can help you achieve your business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your Advantage+ catalog ads...

    • Video
    • Rating 5.0

  • Meta New Starter Onboarding (Basic) - Day 1

    Meta New Starter Onboarding session is a 2-day live webinar session built to onboard and educate you on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly...

    • Event

  • Retail Proficiency Learning Path

    This custom learning path is designed to help companies from the retail industry learn the fundamentals of advertising on Meta technologies.

    • Path
    • Beginner
    • Credential

  • Signals and Performance

    Learn how to leverage data-driven marketing solutions to enhance your campaign results. In this session we will discuss the Meta Pixel, Facebook SDK, Conversions API and Offline conversion solutions. Don't see any events here? Be sure to log into Blueprint...

    • Event

  • Creative brief development

    Explore ways to write creative briefs that inspire and guide agency teams and improve campaign success. This workshop will give you the opportunity to practice writing effective business and campaign objectives, define an audience, write key performance indicators and select...

    • Event