Advantage+ catalog ads and how they work
In this lesson, you’ll explore how you can use Advantage+ catalog ads to create personalized ads for your target audience.
All Activities
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100-101: Meta Certified Digital Marketing Associate
You can use these curated lessons to prepare for the 100-101 Facebook Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
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Introduction to Measurement Methodologies: From Business Goals to KPIs
In this course, you’ll learn the fundamental relationship between a business goal, the KPIs for that goal and the metrics to measure that KPI. You’ll also learn about different types of data you can expect to use in marketing and...
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Make data-driven recommendations
In this lesson, you will make ad campaign recommendations based on data and insights.
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400-101: Meta Certified Media Planning Professional
The Media Planning path provides advertisers needed guidance for communicating with clients and planning campaigns on Facebook’s platforms. These courses give a high-level view at how Facebook can fit into your media mix and direction on planning campaigns to meet...
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Disaster Resilience 101
Is your organization resilient when a disaster strikes? When your organization is impacted by natural or human-made disasters, disruptions to your business operations can result in significant material losses and harm to your employees, customers, and revenues. It can be...
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600-101: Meta Certified Community Manager
This program features courses to help community managers build and grow their online communities.
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410-101: Meta Certified Media Buying Professional
The Media Buying Live path provides advertisers advanced strategies to integrate the elements of ad creation to further optimize their campaigns in Ads Manager and Business Manager. This training is designed to expand on the basics of campaign creation on...
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300-101: Meta Certified Creative Strategy Professional
These Facebook Blueprint courses were handpicked by Facebook's Creative Agency Partners. Together, we designed this learning path for creative agency teams keen to keep their understanding of Facebook capabilities fresh.
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Feature products from your business with product tags
This lesson prepares you to add product tags to your content to tell a story and help people learn more about your offerings.
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200-101: Meta Certified Marketing Science Professional
You will learn how to take data, insights and measurement to make informed marketing recommendations with these Marketing Science courses. The lessons are organized around topics that can be applied for Data Scientists, Marketing Scientists, Quantitative Researchers, or Data Analysts...
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Determine the Right Measurement Approach
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for...
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Population Density Maps
Facebook’s Population Density Maps help nonprofit and multilateral agencies plan vaccination campaigns, respond to natural disasters, and evaluate rural electrification plans. These maps help researchers assess the ways in which climate change and urbanization impact where people live. This video...
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Small Business Re-emergence
Given the impact of the COVID-19 pandemic on our society, communities, small and micro-businesses, and non-profit organizations, the path towards re-opening may seem daunting. In this webinar we’ll share some strategies and considerations around recovery and resilience that may be...
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Maximize performance with Advantage+ shopping campaigns
In this three-part session, you’ll learn to leverage Advantage+ shopping campaigns to achieve better performance, increased efficiency and greater scale for your sales campaigns. First, you’ll learn about key features and benefits of Advantage+ shopping campaigns before walking through campaign...
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Develop Your Brand With Video on Facebook and Instagram
Changes in how consumers interact with video have led to an increase in video consumption across Meta technologies. This course can help advertisers within agencies as well as clients discover how to add and recommend in-stream standalone as part of...
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Evaluation and measurement
Understand the importance of testing the creative in your ad campaigns.
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Verify, Optimize and Troubleshoot the Conversions API - Advertising API Developer
The Conversions API is a Facebook Business Tool that enables you to share key web and offline events, or customer actions, directly from your server to Facebook. It works with the Facebook pixel to help improve the performance and measurement...
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Live Monetization
Join us to discover how to take your livestreams to the next level and the monetisation options we have available for your live content. We will cover Paid Online Events, Stars, Live Ads, Live Branded Content, and Live Donations...
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