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Get started with Facebook

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Begin with a solid foundation. If you're new to using Facebook to grow your business, this is your starting point.

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  • Stories School: Tips & Tricks for Organic Stories

    This course explores the creative features you can use to build and share Instagram, Facebook and Messenger Stories. We focus mostly on Instagram, while also covering Facebook and Messenger Stories.

    • Path
    • Duration 25m
    • Rating 4.0
    • Beginner
    • Award
  • Journalist Safety

    Many journalists have concerns about how they can keep themselves and their information safe. This series of lessons shows you how to keep your accounts secure so that you can stay safe online and protect your sources and contacts.

    • Path
    • Duration 15m
    • Rating 4.9
    • Beginner
    • Award
  • Get Started with Messenger for Your Business

    Throughout this course, you'll take a brief look at the importance of messaging and how Messenger can help your business, dive deeper into ensuring you can receive messages on business Page and explore tools you can use to automate and...

    • Path
    • Duration 24m
    • Rating 4.9
    • Beginner
    • Award
  • Jobs on Facebook

    This course will guide you through the Jobs tool on Facebook, providing best practices for posting jobs, managing applications and communicating with candidates.

    • Path
    • Duration 15m
    • Rating 4.6
    • Beginner
    • Award
  • Promote Your Business From Your Facebook Page

    In this series of courses, we'll show you how to promote your business from your Facebook Page. We'll explore the types of ads you can run and show you how to manage, edit, measure and optimize your Page promotions.

    • Path
    • Duration 50m
    • Rating 4.8
    • Beginner
    • Award
  • Ad Policies for Content, Creative and Targeting

    Use this series of lessons to: Learn why an ad may not be approved. Familiarize yourself with the ad review process and how to appeal it. Know what content is acceptable for your ad’s text, landing pages and more. See examples...

    • Path
    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Get Started with the Facebook Family of Apps and Services

    Through this course, we'll take a brief look at the apps and services that belong to the Facebook family, and how they're used by people and businesses. These apps and services include: Facebook, Instagram, Messenger and Audience Network.

    • Path
    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Use Facebook Groups to Engage Your Audience

    With Facebook Groups you can create a space to build and nurture community around similar interests, topics and stories. Through this course, we'll walk through the main functions of Groups, how to create them and manage them.

    • Path
    • Duration 13m
    • Rating 5.0
    • Beginner
    • Award
  • Connect and Engage With Your Audience Using Facebook Live

    Facebook Live lets you broadcast to the world in real time from your mobile devices. Use this lesson to: Learn what types of content you can share on Live. Start your own broadcast, whether it's through your Facebook mobile app or...

    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Creating a Facebook Page

    Creating a Facebook Page is easier than you think. This course can help you understand how to start connecting with others through building an audience and posting. Use this lesson to: Learn how to create a Facebook Page. See the different...

    • Duration 15m
    • Rating 4.6
    • Beginner
    • Award
  • Guide Strategy With the Future of Business Survey

    The Future of Business Survey — a collaboration between Facebook, the Organisation for Economic Co-operation and Development, and The World Bank — provides businesses, policymakers, academics, and journalists with timely insights on the global economy.

    • Duration 15m
    • Rating 4.1
    • Beginner
    • Award
  • Immersive Storytelling With Facebook 360

    Facebook 360 enables captivating and immersive storytelling. Use this lesson to: Learn how to use 360 photos and videos to share stories, places and experiences. Understand how Facebook 360 is different from Virtual Reality (VR). Look at...

    • Duration 15m
    • Rating 4.6
    • Intermediate
    • Award
  • Introduction to Facebook Pages

    A Facebook Page can help you connect and communicate with customers — anytime, anywhere. Use this lesson to: Understand the importance of your business's presence on Facebook, especially on mobile. Learn how to post content that engages your cust...

    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Introduction to Instagram

    Instagram is successfully building communities through beautiful, visual experiences. Use this lesson to: Learn what Instagram is and what makes its community unique. Install and get started on Instagram. Know how to create a presence on Instagram.

    • Duration 15m
    • Rating 4.5
    • Beginner
    • Award