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Ready to run ads that work? Here's how you can create ads to reach the right people in the right places.

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  • Brand Safety Across the Facebook Family of Apps and Services

    This course covers how our Facebook Community Standards, Instagram Community Guidelines, Partner Monetization Policies, enforcement policies and advertiser tools help brands feel safe when advertising across the Facebook family of apps and services.

    • Path
    • Duration 10m
    • Rating 4.7
    • Beginner
    • Award
  • Business Manager: Billing, Payments and Tax Information

    This course is intended for people who use Business Manager to manage their ad account(s). Through a series of lessons, you'll learn how to view and manage your billing, payments and tax information.

    • Path
    • Duration 10m
    • Rating 4.8
    • Intermediate
    • Award
  • Introduction to Ad Billing and Payments

    This introductory course on billing and payments is intended for people new to advertising on Facebook's family of apps and services. Through a series of lessons, you'll learn how to add a campaign budget, use tools to control your ad...

    • Path
    • Duration 15m
    • Rating 4.6
    • Intermediate
    • Award
  • Ad Policies for Content, Creative and Targeting

    Use this series of lessons to: Learn why an ad may not be approved. Familiarize yourself with the ad review process and how to appeal it. Know what content is acceptable for your ad’s text, landing pages and more. See examples...

    • Path
    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Promote Your Business From Your Facebook Page

    In this series of courses, we'll show you how to promote your business from your Facebook Page. We'll explore the types of ads you can run and show you how to manage, edit, measure and optimize your Page promotions.

    • Path
    • Duration 50m
    • Rating 4.8
    • Beginner
    • Award
  • Ad Auction and Delivery Overview

    The Facebook ad auction is designed to maximize advertiser value and optimize the experience of consumers. Use this lesson to: Learn how the Facebook ad auction works Know how budget pacing affects the delivery of your ads, Understand how ad...

    • Duration 15m
    • Rating 4.6
    • Beginner
    • Award
  • Create Facebook Ads

    Ads Manager is a unified ads creation tool for everyone who wants to advertise on Facebook, Instagram, Messenger, or Audience Network. This course teaches you to create, publish, and purchase ads on the Facebook family of apps and services.

    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Edit and Manage Facebook Ads

    You’ve launched ads on Facebook, and now you want to locate, manage, or update them in Ads Manager. This course has you covered — whether you’re just starting out, or already running thousands of ads across the Facebook family of...

    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Enhance Your Direct Response Campaigns with Audience Network

    Learn how Audience Network can improve results for your direct response campaigns and help you reach your audience through native, interstitial, banner, and in-stream and rewarded video placements on third party mobile apps and websites.

    • Duration 15m
    • Rating 4.7
    • Intermediate
    • Award
  • Extend Your Campaign’s Reach with Audience Network

    Audience Network helps extend the reach of your Facebook campaigns by delivering your ads on third-party apps and websites. This course covers everything you need to get started.

    • Duration 15m
    • Rating 4.6
    • Intermediate
    • Award
  • Facebook and Instagram

    Whatever your objective, Facebook and Instagram are both essential advertising platforms. Use this lesson to: Learn what Facebook and Instagram offer as individual platforms. See how advertisers are successfully using Facebook and Instagram together.

    • Duration 15m
    • Rating 4.3
    • Beginner
    • Award
  • Targeting: Core Audiences

    Use this lesson to: Implement a targeting strategy that focuses on reach and precision and eliminates waste. Differentiate between Core, Custom and Lookalike Audiences.

    • Duration 15m
    • Rating 4.6
    • Beginner
    • Award