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Ready to run ads that work? Here's how you can create ads to reach the right people in the right places.

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  • Business Manager: Billing, Payments and Tax Information

    This course is intended for people who use Business Manager to manage their ad account(s). Through a series of lessons, you'll learn how to view and manage your billing, payments and tax information.

    • Duration 10mins
    • 4.0
    • Intermediate
  • Introduction to Ad Billing and Payments

    This introductory course on billing and payments is intended for people new to advertising on Facebook's family of apps and services. Through a series of lessons, you'll learn how to add a campaign budget, use tools to control your ad...

    • Duration 15mins
    • 4.3
    • Intermediate
  • Ad Policies for Content, Creative and Targeting

    Use this series of lessons to: Learn why an ad may not be approved. Familiarize yourself with the ad review process and how to appeal it. Know what content is acceptable for your ad’s text, landing pages and more. See examples...

    • Duration 15mins
    • 4.7
    • Beginner
  • Promote Your Business From Your Facebook Page

    Use this series of lessons to learn: What Page promotions are and how they can benefit your business. What types of Page promotions are available. How to create each type of Page promotion, step by step. How to edit, manage, measure...

    • Duration 50mins
    • 4.9
    • Beginner
  • Ad Auction and Delivery Overview

    The Facebook ad auction is designed to maximize advertiser value and optimize the experience of consumers. Use this lesson to: Learn how the Facebook ad auction works Know how budget pacing affects the delivery of your ads, Understand how ad relevance...

    • Duration 15mins
    • 4.6
    • Beginner
  • Create Facebook Ads

    Ads Manager is a unified ads creation tool for everyone who wants to advertise on Facebook, Instagram, Messenger, or Audience Network. This lesson teaches you to create, publish, and purchase ads on the Facebook family of apps and services. Learn how...

    • Duration 15mins
    • 4.7
    • Beginner
  • Edit and Manage Facebook Ads

    You’ve launched ads on Facebook and now you want to locate, manage, or update them in Ads Manager. This lesson has you covered — whether you’re just starting out, or already running thousands of ads across the Facebook family of apps...

    • Duration 15mins
    • 4.7
    • Beginner
  • Enhance Your Direct Response Campaigns with Audience Network

    This lesson will help you understand How Audience Network can further your direct response campaign goals Which direct response objectives are supported with which devices, placements, and formats How your ad and brand integrity are preserved How to conduct a split...

    • Duration 15mins
    • 4.7
    • Intermediate
  • Extend Your Campaign’s Reach with Audience Network

    Audience Network enables advertisers to extend Facebook’s people-based targeting to third-party mobile apps and websites. In this lesson, you’ll learn how to: Scale your campaigns with Audience Network Use the available ad objectives, placements, and ad formats Ensure the safety of...

    • Duration 15mins
    • 4.6
    • Intermediate
  • Facebook and Instagram

    Whatever your objective, Facebook and Instagram are both essential advertising platforms. Use this lesson to: Learn what Facebook and Instagram offer as individual platforms. See how advertisers are successfully using Facebook and Instagram together.

    • Duration 15mins
    • 4.3
    • Beginner
  • Ad Policies for Content, Creative, and Targeting

    Use this lesson to: Learn why an ad may not be approved. Know what content is acceptable for your ad’s headline, landing pages and more. See examples of creative you can and can’t use when advertising on the Facebook family of...

    • Duration 15mins
    • 4.6
    • Beginner
  • Targeting: Core Audiences

    Use this lesson to: Implement a targeting strategy that focuses on reach and precision and eliminates waste. Differentiate between Core, Custom and Lookalike Audiences.

    • Duration 15mins
    • 4.6
    • Beginner