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Ready to run ads that work? Here's how you can create ads to reach the right people in the right places.

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Duration
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  • Brand Safety Across the Facebook Family of Apps and Services

    This course explores how our Facebook Community Standards, Instagram Community Guidelines, partner monetization policies, enforcement policies, collaboration with industry partners and advertiser tools can help brands feel safe when advertising across the Facebook family of apps and services.

    • Path
    • Duration 10m
    • Rating 4.8
    • Beginner
    • Award
  • Ad Auction and Delivery Overview

    The Facebook ad auction is designed to maximize advertiser value and optimize the consumer experience. Explore how winning ads get selected and make it to the right audience at the right time.

    • Path
    • Duration 21m
    • Rating 4.7
    • Intermediate
    • Award
  • Campaign Performance with Ads Manager

    Facebook Ads Manager gives you a complete view of your ad performance across Facebook products. Explore how to navigate through Ads Manager and utilize its reporting function.

    • Path
    • Duration 22m
    • Rating 4.8
    • Intermediate
    • Award
  • Business Manager

    Business Manager serves a one-stop shop for advertisers, agencies, publishers and Facebook Marketing Partners to manage their assets and easily share access to assets across their team and with external partners.

    • Path
    • Duration 20m
    • Rating 4.8
    • Beginner
    • Award
  • Getting Started With Facebook and Partner Measurement Solutions

    Facebook measurement solutions help businesses and agencies understand their ad insights. This course will address how you can deliver accurate insights, determine what delivers the best value on and off Facebook platforms and how Facebook measurement partners can help you.

    • Path
    • Duration 20m
    • Rating 4.8
    • Beginner
    • Award
  • Brand Best Practices

    Facebook is one of the best places to raise brand awareness. This lesson will show you how successful integration of Facebook's tools can build brand awareness and ensure your message reaches your desired audience.

    • Path
    • Duration 35m
    • Rating 4.8
    • Beginner
    • Award
  • Business Manager: Billing, Payments and Tax Information

    This course is intended for people who use Business Manager to manage their ad account(s). Through a series of lessons, you'll learn how to view and manage your billing, payments and tax information.

    • Path
    • Duration 10m
    • Rating 4.8
    • Intermediate
    • Award
  • Create Facebook Ads

    Ads Manager is a unified ads creation tool for everyone who wants to advertise on Facebook, Instagram, Messenger, or Audience Network. This lesson teaches you to create, publish, and purchase ads on the Facebook family of apps and services.

    • Path
    • Duration 35m
    • Rating 4.9
    • Beginner
    • Award
  • Ad Policies for Content, Creative, and Targeting

    Use this series of lessons to: Learn why an ad may not be approved. Familiarize yourself with the ad review process and how to appeal it. Know what content is acceptable for your ad’s text, landing pages and more. See examples...

    • Path
    • Duration 15m
    • Rating 4.8
    • Beginner
    • Award
  • Promote Your Business From Your Facebook Page

    In this series of courses, we'll show you how to promote your business from your Facebook Page. We'll explore the types of ads you can run and show you how to manage, edit, measure and optimize your Page promotions.

    • Path
    • Duration 50m
    • Rating 4.8
    • Beginner
    • Award
  • A Guide to Ads for Alcohol on Facebook

    This course explains how our policies, standards, and terms of service help keep people, brands, and agencies safe when advertising alcohol brands across the Facebook family of apps and technologies.

    • Path
    • Duration 38m
    • Rating 4.6
    • Beginner
    • Award
  • Ads About Social Issues, Elections or Politics

    In this course, you learn why ads on Facebook and Instagram about social issues, elections or politics must meet a higher standard of authenticity, transparency and accountability. This course also explores how our policies seek to protect the integrity of...

    • Path
    • Duration 16m
    • Rating 4.3
    • Intermediate
    • Award