Learn how to use our powerful targeting tools to identify your most meaningful audiences.
The Facebook Pixel is a piece of code placed on your website that allows you to measure the results of your ads, optimize campaigns to get the most actions you care about at the cheapest cost, and build audiences that...
Use this lesson to: Learn why an ad may not be approved. Know what content is acceptable for your ad’s headline, landing pages and more. See examples of creative you can and can’t use when advertising on the Facebook family of...
Facebook Audience Insights allows you to learn more about your customer segments to help you create marketing messages that drive results. Use this lesson to: Become familiar with Audience Insights Identify the benefits of using Audience Insights Find and use the...
Facebook pixel enables you to measure and optimize ads, as well as build audiences for your ad campaigns. Use this lesson to: Understand what Facebook pixel is. Explain how it can help you build and measure your campaigns. Learn how to...
Use this lesson to: Learn how to use our latest research on people, marketing and measurement to improve your campaigns. Better understand your audience and market with Facebook IQ Tools. Use Facebook IQ Resources to create more compelling ads.
Facebook can help small businesses go big, and local businesses go global. Our reach, research and targeting tools put you where people spend their time, and help you connect with the right people to really scale your business. Explore Audience...
Use this lesson to: Implement a targeting strategy that focuses on reach and precision and eliminates waste. Differentiate between Core, Custom and Lookalike Audiences.
Create custom audiences from customers or followers you already have a connection with. Use this lesson to: Identify how and when to use Custom Audiences. Recognize the Custom Audience information security process. Learn the best practices for the Custom Audience tool...
Lookalike audiences help deliver ads to people who share similar likes, interests or characteristics as your current audience. Use this lesson to: Understand what Lookalike audiences are and when to use them. Learn how to create Lookalike audiences in Ads Manager....
