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Target the right audience

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Learn how to use our powerful targeting tools to identify your most meaningful audiences.

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  • Reach Your Audience on Facebook Platforms

    Our audience selection tools let you show ads to the people who are exactly right for your business. Learn about the capabilities and limitations of targeting on our platform to develop a creative strategy that meets your business needs.

    • Path
    • Duration 20m
    • Beginner
    • Award
  • Audience Insights

    Throughout this course, you will learn how to read and understand the insights available in the Audience Insights tool.

    • Path
    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Boost Your Marketing With Facebook Pixel

    The Facebook Pixel is a piece of code placed on your website that allows you to measure the results of your ads, optimize campaigns to get the most actions you care about at the cheapest cost, and build audiences that...

    • Path
    • Duration 12m
    • Rating 4.6
    • Beginner
    • Award
  • Develop Your Campaign with Marketing Insights from Facebook IQ

    Use this lesson to: Learn how to use our latest research on people, marketing and measurement to improve your campaigns. Better understand your audience and market with Facebook IQ Tools. Use Facebook IQ Resources to create more compelling ads.

    • Duration 15m
    • Rating 4.6
    • Beginner
    • Award
  • Expand Across Borders with Facebook

    Facebook can help small businesses go big, and local businesses go global. Our reach, research, and targeting tools put you where people spend their time, and help you connect with the right people to really scale your business.

    • Duration 15m
    • Rating 4.6
    • Intermediate
    • Award
  • Targeting: Core Audiences

    Use this lesson to: Implement a targeting strategy that focuses on reach and precision and eliminates waste. Differentiate between Core, Custom and Lookalike Audiences.

    • Duration 15m
    • Rating 4.6
    • Beginner
    • Award
  • Targeting: Custom Audiences

    Create custom audiences from customers or followers you already have a connection with. Use this lesson to: Identify how and when to use Custom Audiences. Recognize the Custom Audience information security process. Learn the best practices for the...

    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Targeting: Lookalike Audiences

    Lookalike audiences help deliver ads to people who share similar likes, interests or characteristics as your current audience. Use this lesson to: Understand what Lookalike audiences are and when to use them. Learn how to create Lookalike audiences...

    • Duration 15m
    • Rating 4.4
    • Beginner
    • Award