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Target the right audience

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Learn how to use our powerful targeting tools to identify your most meaningful audiences.

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  • Boost Your Marketing With Facebook Pixel

    The Facebook Pixel is a piece of code placed on your website that allows you to measure the results of your ads, optimize campaigns to get the most actions you care about at the cheapest cost, and build audiences that...

    • Duration 12mins
    • 5.0
    • Beginner
  • Ad Policies for Content, Creative, and Targeting

    Use this lesson to: Learn why an ad may not be approved. Know what content is acceptable for your ad’s headline, landing pages and more. See examples of creative you can and can’t use when advertising on the Facebook family of...

    • Duration 15mins
    • 4.6
    • Beginner
  • Audience Insights

    Facebook Audience Insights allows you to learn more about your customer segments to help you create marketing messages that drive results. Use this lesson to: Become familiar with Audience Insights Identify the benefits of using Audience Insights Find and use the...

    • Duration 15mins
    • 4.5
    • Beginner
  • Deliver Ads and Evaluate Outcomes with Facebook Pixel

    Facebook pixel enables you to measure and optimize ads, as well as build audiences for your ad campaigns. Use this lesson to: Understand what Facebook pixel is. Explain how it can help you build and measure your campaigns. Learn how to...

    • Duration 15mins
    • 4.5
    • Intermediate
  • Develop Your Campaign with Marketing Insights from Facebook IQ

    Use this lesson to: Learn how to use our latest research on people, marketing and measurement to improve your campaigns. Better understand your audience and market with Facebook IQ Tools. Use Facebook IQ Resources to create more compelling ads.

    • Duration 15mins
    • 4.6
    • Beginner
  • Expand Across Borders with Facebook

    Facebook can help small businesses go big, and local businesses go global. Our reach, research and targeting tools put you where people spend their time, and help you connect with the right people to really scale your business. Explore Audience...

    • Duration 15mins
    • 4.6
    • Intermediate
  • Targeting: Core Audiences

    Use this lesson to: Implement a targeting strategy that focuses on reach and precision and eliminates waste. Differentiate between Core, Custom and Lookalike Audiences.

    • Duration 15mins
    • 4.6
    • Beginner
  • Targeting: Custom Audiences

    Create custom audiences from customers or followers you already have a connection with. Use this lesson to: Identify how and when to use Custom Audiences. Recognize the Custom Audience information security process. Learn the best practices for the Custom Audience tool...

    • Duration 15mins
    • 4.7
    • Beginner
  • Targeting: Lookalike Audiences

    Lookalike audiences help deliver ads to people who share similar likes, interests or characteristics as your current audience. Use this lesson to: Understand what Lookalike audiences are and when to use them. Learn how to create Lookalike audiences in Ads Manager....

    • Duration 15mins
    • 4.4
    • Beginner