Collaborative Ads
In this course, you’ll learn about the benefits of using Collaborative Ads for your brand. You’ll learn about the steps for installing and best practices.
Target the right audience
Learn how to use our powerful targeting tools to identify your most meaningful audiences.
Filter
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Targeting Core Audiences
Targeting a core audience helps businesses and agencies reach a desired audience for their ads. This lesson will help you understand how to reach a core audience and understand the difference between Core, Custom and Lookalike audiences.
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Targeting Custom Audiences
This course provides an overview of how to use and create Custom Audiences to help you deliver the right message to the right audience.
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Targeting Lookalike Audiences
Lookalike Audiences can help you find — and deliver ads to — people who share demographics and behaviors with your current customers.
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Reach Your Audience on Facebook Platforms
Our audience selection tools let you show ads to the people who are exactly right for your business. Learn about the capabilities and limitations of targeting on our platform to develop a creative strategy that meets your business needs.
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Audience Insights
Throughout this course, you will learn how to read and understand the insights available in the Audience Insights tool.
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Boost Your Marketing With Facebook Pixel
The Facebook pixel is a piece of code placed on your website that allows you to measure the results of your ads, optimize campaigns to help get the most actions you care about at the cheapest cost, and build audiences...
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Four Dimensions of Liquidity
In this training, you’ll learn how media teams that embrace machine learning and Facebook liquidity tools become more efficient and uncover fresh insights. You’ll also learn about the tools that increase liquidity across four dimensions: budget, audience, placement and creative.
