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Build awareness

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Reach more people and increase awareness of your business. Here's how Facebook can help.

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  • Achieving Scale with the Reach Objective

    The Reach objective can help maximize the number of people who see your ad over your campaign's lifetime, driving audience impact at scale. Learn the why, when and how of using this objective. Use this lesson to: Understand how Reach...

    • Duration 15mins
    • 4.6
    • Beginner
  • Boost Your Posts

    Having your posts visible in people's News Feed can lead to increased engagement, which often allows you to reach even more people. This lesson will show you how to boost your posts so they are more likely to appear in your...

    • Duration 15mins
    • 4.6
    • Beginner
  • Brand Best Practices

    Facebook is one of the best places to raise brand awareness.  This lesson will show you how successful integration of Facebook's tools can build brand awareness and ensure your message reaches your desired audience. Recognize how Facebook’s News Feed is the...

    • Duration 15mins
    • 4.6
    • Intermediate
  • Build Your Brand with In-stream Video Ads

    In-stream video enables advertisers to reach their audience with more complex messages. Use this lesson to learn: The definition and benefits of in-stream video. Which ad objectives and placements are eligible. How to control where your in-stream video ads will run....

    • Duration 15mins
    • 4.7
    • Beginner
  • Building Brand Awareness with Ads

    Increase awareness for your brand by reaching people who are more likely to be interested in it. Examine how to use the Brand awareness objective to get more people to remember your ads. Use this lesson to: Identify how to create...

    • Duration 15mins
    • 4.7
    • Beginner
  • Facebook Video Foundations

    Video consumption is growing fast. This lesson will show you how to tell your story with video across the Facebook family of apps and services. Use this lesson to: Identify where and how your video ads run. Learn to deliver your video ads. Examine...

    • Duration 15mins
    • 4.7
    • Beginner
  • Video Ads: Buying and Tradeoffs

    Examine the trade-offs between video-ad buying options so you can run strategic video campaigns that match your business goals. Use this lesson to: Determine which campaign objective aligns with your primary business goal. Choose the billing option that best suits your...

    • Duration 15mins
    • 4.7
    • Intermediate
  • Video Views Objective

    Facebook combines the power of video with mobile engagement and fine-grained targeting capabilities. In this lesson, you’ll learn how to create video and slideshow ads to showcase your products and brand. Use this lesson to learn: When and how to use...

    • Duration 15mins
    • 4.6
    • Beginner