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Spur people to learn more about your business. We'll show you how to create strategic campaigns.

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  • Build Your Brand with In-stream Video Ads

    In-stream video enables advertisers to reach their audience with more complex messages. Use this lesson to learn: The definition and benefits of in-stream video. Which ad objectives and placements are eligible. How to control where your in-stream...

    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Facebook Events

    Bring people together with Facebook Events. Learn how to create one-time and recurring events and tours. Plus, learn how to sell tickets to your event right on Facebook.

    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Facebook Video Foundations

    Video consumption is growing fast. This lesson will show you how to tell your story with video across the Facebook family of apps and services. Use this lesson to: Identify where and how your video ads run. Learn to deliver your video ads. Examine...

    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Facebook for B2B Marketers

    This course will help B2B marketers understand the digital marketing landscape and how the shift to mobile has changed people’s purchase decisions and behaviors. Learn about Facebook’s solutions, powerful targeting, and measurement to reach key customers.

    • Duration 15m
    • Rating 4.5
    • Beginner
    • Award
  • How to Drive Actions Online, in Stores, and in Mobile Apps

    Learn how to create effective Facebook campaigns to help you drive conversions. We’ll share tips to help you plan the most effective campaign, including how to choose the right ad objective and target audience and how to best measure campaign...

    • Duration 15m
    • Rating 4.4
    • Intermediate
    • Award
  • Moving Hearts and Minds with the Traffic Objective

    Traffic is one of the most versatile and powerful ad objectives. It can help drive people to your website, app or Messenger experience, where you can engage with them further. Use this course to learn how to choose the right...

    • Duration 15m
    • Rating 4.5
    • Beginner
    • Award
  • Offers: Attract, Convert, and Reward Customers

    Use this lesson to learn: How offers work What information you can include in your offers. Best practices for creating appealing offers. How to create an offer from your business Page and then boost it. How to reach more people by...

    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Video Ads: Buying and Tradeoffs

    Examine the tradeoffs between video-ad buying options so you can run strategic video campaigns that match your business goals. Use this course to: * Determine which campaign objective aligns with your primary business goal. * Choose the billing optio...

    • Duration 15m
    • Rating 4.7
    • Intermediate
    • Award
  • Video Views Objective

    Facebook combines the power of video with mobile engagement and fine-grained targeting capabilities. In this lesson, you’ll learn how to ensure your video ads are properly shown to the right people.

    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award