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Spur people to learn more about your business. We'll show you how to create strategic campaigns.

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  • Build Your Brand with In-stream Video Ads

    In-stream video enables advertisers to reach their audience with more complex messages. Use this lesson to learn: The definition and benefits of in-stream video. Which ad objectives and placements are eligible. How to control where your in-stream video ads will run....

    • Duration 15mins
    • 4.6
    • Beginner
  • Facebook Events

    Bring people together with Facebook Events. Learn how to create one-time and recurring events and tours. Plus, learn how to sell tickets to your event right on Facebook. Use this lesson to: Promote your event within your ad Create an...

    • Duration 15mins
    • 4.7
    • Beginner
  • Facebook Video Foundations

    Video consumption is growing fast. This lesson will show you how to tell your story with video across the Facebook family of apps and services. Use this lesson to: Identify where and how your video ads run. Learn to deliver your video ads. Examine...

    • Duration 15mins
    • 4.7
    • Beginner
  • Facebook for B2B Marketers

    This lesson will help B2B marketers understand the digital marketing landscape and how the shift to mobile has changed people’s purchase decisions and behaviors. Learn about Facebook’s solutions, powerful targeting, and measurement to reach key customers.

    • Duration 15mins
    • 4.5
    • Beginner
  • How to Drive Actions Online, in Stores, and in Mobile Apps

    In this lesson, you’ll learn: The steps for planning a direct response campaign. Why you should implement the Facebook pixel, SDK, or offline conversions API. How to map your business goal to the best ad objective. How to identify your target...

    • Duration 15mins
    • 4.4
    • Intermediate
  • Moving Hearts and Minds with the Traffic Objective

    Traffic is one of the most versatile and powerful ad objectives. It can help drive people to your website, app or Messenger experience, where you can engage with them further. Use this lesson to learn how to choose the right tools...

    • Duration 15mins
    • 4.5
    • Beginner
  • Offers: Attract, Convert, and Reward Customers

    Use this lesson to learn: How offers work What information you can include in your offers. Best practices for creating appealing offers. How to create an offer from your business Page and then boost it. How to reach more people by...

    • Duration 15mins
    • 4.7
    • Beginner
  • Video Ads: Buying and Tradeoffs

    Examine the trade-offs between video-ad buying options so you can run strategic video campaigns that match your business goals. Use this lesson to: Determine which campaign objective aligns with your primary business goal. Choose the billing option that best suits your...

    • Duration 15mins
    • 4.7
    • Intermediate
  • Video Views Objective

    Facebook combines the power of video with mobile engagement and fine-grained targeting capabilities. In this lesson, you’ll learn how to create video and slideshow ads to showcase your products and brand. Use this lesson to learn: When and how to use...

    • Duration 15mins
    • 4.6
    • Beginner