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How can your business continue to grow? Learn how to find new customers who are more likely to make a purchase.

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  • How to Drive Actions Online, in Stores, and in Mobile Apps

    In this lesson, you’ll learn: The steps for planning a direct response campaign. Why you should implement the Facebook pixel, SDK, or offline conversions API. How to map your business goal to the best ad objective. How to identify your target...

    • Duration 15m
    • 4.4
    • Intermediate

  • Simplifying Lead Generation in a Cross-Device World

    Lead ads can enhance customer acquisition campaigns. Use this lesson to: Learn how to create forms to help you acquire leads. Integrate the lead form data with your customer system.

    • Duration 15m
    • 4.6
    • Intermediate