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Promote my app

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Drive people to install your app or make in-app purchases. Here's how you can gain more momentum with your mobile app.


Live Events
  • App Installs

    Use this lesson to: Drive downloads of your app. Understand the Facebook SDK and app events. Optimize ad delivery to meet your specific business goals. Learn about available ad formats and placements. Measure your campaign.

    • Duration 15m
    • 4.6
    • Beginner
  • Closing the Deal with Conversions

    Conversions is one of the most powerful ad objectives for driving business results. Learn how to use the variety of tools in the Conversions objective to drive people to take a valuable action, whether it's a purchase, playing a game,...

    • Duration 15m
    • 4.7
    • Beginner
  • How to Drive Actions Online, in Stores, and in Mobile Apps

    In this lesson, you’ll learn: The steps for planning a direct response campaign. Why you should implement the Facebook pixel, SDK, or offline conversions API. How to map your business goal to the best ad objective. How to identify your target...

    • Duration 15m
    • 4.4
    • Intermediate
  • Market your Mobile Game on Facebook

    This lesson guides you through each stage of marketing your mobile game on Facebook. Use this lesson to: Learn how to generate awareness, acquire users, and grow your mobile games. Use App Event Optimization to identify and remarket to high-value gamers.

    • Duration 20m
    • 4.0
    • Intermediate
  • Moving Hearts and Minds with the Traffic Objective

    Traffic is one of the most versatile and powerful ad objectives. It can help drive people to your website, app or Messenger experience, where you can engage with them further. Use this lesson to learn how to choose the right tools...

    • Duration 15m
    • 4.5
    • Beginner