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Get more value out of every minute and dollar you spend. Learn how to drive people to make online purchases.

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  • Book More Business With Travel Ads

    Travel ads can help you deliver relevant and timely ads to customers based on the hotel, flight or destination inventory they’ve viewed on your website or mobile app. This can increase bookings and reduce the time you spend creating ads....

    • Duration 15mins
    • 4.9
    • Intermediate
  • Closing the Deal with Conversions

    Conversions is one of the most powerful ad objectives for driving business results. Learn how to use the variety of tools in the Conversions objective to drive people to take a valuable action, whether it's a purchase, playing a game,...

    • Duration 15mins
    • 4.8
    • Beginner
  • Enhance Your Direct Response Campaigns with Audience Network

    This lesson will help you understand How Audience Network can further your direct response campaign goals Which direct response objectives are supported with which devices, placements, and formats How your ad and brand integrity are preserved How to conduct a split...

    • Duration 15mins
    • 4.7
    • Intermediate
  • How to Drive Actions Online, in Stores, and in Mobile Apps

    In this lesson, you’ll learn: The steps for planning a direct response campaign. Why you should implement the Facebook pixel, SDK, or offline conversions API. How to map your business goal to the best ad objective. How to identify your target...

    • Duration 15mins
    • 4.4
    • Intermediate
  • Offers: Attract, Convert, and Reward Customers

    Use this lesson to learn: How offers work What information you can include in your offers. Best practices for creating appealing offers. How to create an offer from your business Page and then boost it. How to reach more people by...

    • Duration 15mins
    • 4.7
    • Beginner
  • Turn Shoppers Into Buyers With Dynamic Ads

    Dynamic ads help you create personalized, automatically generated ads based on the products people have viewed on your website or app. Use this lesson to learn about: The benefits of dynamic ads and best practices for converting shoppers into buyers. The...

    • Duration 15mins
    • 4.6
    • Intermediate