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Get more value out of every minute and dollar you spend. Learn how to drive people to make online purchases.

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  • Drive Sales on Marketplace

    Facebook Marketplace is a shopping destination where people can buy, sell and discover new and used products. In these series of lessons, learn best practices for growing your business through Marketplace.

    • Path
    • Duration 15m
    • Rating 3.7
    • Beginner
  • Book More Business with Travel Ads

    Use this lesson to learn how to create and deliver travel ads across the Facebook family of apps and services.

    • Duration 15m
    • Rating 4.8
    • Intermediate
    • Award
  • Closing the deal with Conversions

    Conversions is one of the most powerful ad objectives for driving business results. Learn how to use the variety of tools in the Conversions objective to drive people to take a valuable action, whether it's a purchase, playing a game,...

    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Enhance Your Direct Response Campaigns with Audience Network

    Learn how Audience Network can improve results for your direct response campaigns and help you reach your audience through native, interstitial, banner, and in-stream and rewarded video placements on third party mobile apps and websites.

    • Duration 15m
    • Rating 4.7
    • Intermediate
    • Award
  • How to Drive Actions Online, in Stores, and in Mobile Apps

    Learn how to create effective Facebook campaigns to help you drive conversions. We’ll share tips to help you plan the most effective campaign, including how to choose the right ad objective and target audience and how to best measure campaign...

    • Duration 15m
    • Rating 4.4
    • Intermediate
    • Award
  • Offers: Attract, Convert, and Reward Customers

    Use this lesson to learn: How offers work What information you can include in your offers. Best practices for creating appealing offers. How to create an offer from your business Page and then boost it. How to reach more people by...

    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Turn Shoppers Into Buyers With Dynamic Ads

    Dynamic ads help you create personalized, automatically generated ads based on the products people have viewed on your website or app. Use this lesson to learn about: The benefits of dynamic ads and best practices for converting shoppers into...

    • Duration 15m
    • Rating 4.6
    • Intermediate
    • Award