Skip to main content

Measure ad performance

All Topics

Understand how your ads are helping your business reach its goals. Learn more about our measurement solutions.

14 results returned

Filter

Notice: Checking or unchecking a checkbox in this filter set will change the results list immediately.

Duration
Difficulty
Awards
Live Events
  • Measuring Creative Effectiveness

    Good creative can significantly improve campaign results. Learn to use A/B and lift tests to optimize the effectiveness of your ad creative.

    • Path
    • Duration 15m
    • Rating 4.8
    • Intermediate
    • Award
  • Evaluate Data Sources

    Quality data is important to the success and measurement of your campaigns. In this course, learn how to optimize for high-quality data and determine which data sources to use given a KPI.

    • Path
    • Duration 10m
    • Rating 4.8
    • Beginner
    • Award
  • Facebook Experiment Methodology

    You can assess the effectiveness of your ads, while neither overstating nor understating their true impact through experiments. Get an overview of Facebook experiment methodology and further explore the differences between Lift and A/B tests.

    • Path
    • Duration 25m
    • Rating 5.0
    • Intermediate
    • Award
  • Ad Auction and Delivery Overview

    The Facebook ad auction is designed to maximize advertiser value and optimize the consumer experience. Explore how winning ads get selected and make it to the right audience at the right time.

    • Path
    • Duration 21m
    • Rating 4.6
    • Intermediate
    • Award
  • Design Effective Tests

    In this course, you'll learn how to design a test that can effectively answer your business questions.

    • Path
    • Duration 11m
    • Rating 4.8
    • Intermediate
    • Award
  • Conversion Lift

    This course teaches advertisers how Conversion Lift can help them understand the incremental conversions caused by their Facebook ads. They will also learn how to explain the methodology of Conversion Lift, identify test outputs and interpret test results.

    • Path
    • Duration 20m
    • Rating 4.6
    • Intermediate
    • Award
  • A Cross-Channel Measurement Approach

    The attention advertisers want from audiences is increasingly fragmented across devices, browsers and channels. Advertisers often use a combination of channels to reach audiences, but in today's landscape, it is necessary to develop a cross-channel measurement approach that aligns closely...

    • Path
    • Duration 17m
    • Rating 4.8
    • Intermediate
    • Award
  • Measurement Foundations

    In this series of lessons you'll learn about Facebook's measurement approach, the measurement journey, and first and third-party measurement solutions.

    • Path
    • Duration 15m
    • Rating 4.8
    • Beginner
    • Award
  • Boost Your Marketing With Facebook Pixel

    The Facebook pixel is a piece of code placed on your website that allows you to measure the results of your ads, optimize campaigns to help get the most actions you care about at the cheapest cost, and build audiences...

    • Path
    • Duration 12m
    • Rating 4.6
    • Beginner
    • Award