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Measure ad performance

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Understand how your ads are helping your business reach its goals. Learn more about our measurement solutions.

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Duration
Difficulty
Awards
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  • Measuring Creative Effectiveness

    Good creative can significantly improve campaign results. Learn to use A/B and lift tests to optimize the effectiveness of your ad creative.

    • Path
    • Duration 15m
    • Rating 5.0
    • Intermediate
    • Award
  • Evaluate Data Sources

    Quality data is important to the success and measurement of your campaigns. In this course, learn how to optimize for high-quality data and determine which data sources to use given a KPI.

    • Path
    • Duration 10m
    • Rating 4.9
    • Beginner
    • Award
  • Facebook Experiment Methodology

    You can assess the effectiveness of your ads, while neither overstating nor understating their true impact through experiments. Get an overview of Facebook experiment methodology and further explore the differences between Lift and A/B tests.

    • Path
    • Duration 25m
    • Rating 5.0
    • Intermediate
    • Award
  • Ad Auction and Delivery Overview

    The Facebook ad auction is designed to maximize advertiser value and optimize the consumer experience. Explore how winning ads get selected and make it to the right audience at the right time.

    • Path
    • Duration 21m
    • Rating 4.6
    • Intermediate
    • Award
  • Design Effective Tests

    In this course, you'll learn how to design a test that can effectively answer your business questions.

    • Path
    • Duration 11m
    • Rating 4.8
    • Intermediate
    • Award
  • Conversion Lift

    This course teaches advertisers how Conversion Lift can help them understand the incremental conversions caused by their Facebook ads. They will also learn how to explain the methodology of Conversion Lift, identify test outputs and interpret test results.

    • Path
    • Duration 20m
    • Rating 4.4
    • Intermediate
    • Award
  • A Cross-Channel Measurement Approach

    The attention advertisers want from audiences is increasingly fragmented across devices, browsers and channels. Advertisers often use a combination of channels to reach audiences, but in today's landscape, it is necessary to develop a cross-channel measurement approach that aligns closely...

    • Path
    • Duration 17m
    • Rating 4.8
    • Intermediate
    • Award
  • Measurement Foundations

    In this series of lessons you'll learn about Facebook's measurement approach, the measurement journey, and first and third-party measurement solutions.

    • Path
    • Duration 15m
    • Rating 4.9
    • Beginner
    • Award
  • Boost Your Marketing With Facebook Pixel

    The Facebook pixel is a piece of code placed on your website that allows you to measure the results of your ads, optimize campaigns to help get the most actions you care about at the cheapest cost, and build audiences...

    • Path
    • Duration 12m
    • Rating 4.6
    • Beginner
    • Award
  • Split Testing

    Like an A/B test, split testing allows you to create multiple ad sets and test them against each other to see which strategies produce the best results. Through this course, we'll discuss what split testing is, how it's used and...

    • Path
    • Duration 14m
    • Rating 4.8
    • Beginner
    • Award
  • Getting Started With Facebook and Partner Measurement Solutions

    Use this lesson to: Identify how Facebook measurement solutions can help deliver accurate insights across placements and devices. Determine which ads are driving value across your entire media spend, both on and off Facebook. Learn how Facebook...

    • Duration 15m
    • Rating 4.5
    • Intermediate
    • Award
  • Understanding Campaign Performance with Ads Manager

    Facebook Ads Manager gives you a complete view of your ad performance across the Facebook, family of ads and services. Use this lesson to: Find the metrics your need and understand and share your results. See how to create customized reports....

    • Duration 15m
    • Rating 4.5
    • Beginner
    • Award
  • Understanding Multi-Touch Attribution

    Understand what's really driving sales, by considering each step of the consumer journey. Use this lesson to: Understand the key concepts underlying multi-touch attribution (MTA). Learn to measure and analyze the entire path to conversion.

    • Duration 30m
    • Rating 4.4
    • Intermediate
    • Award