Measurement Foundations
In this series of lessons you'll learn about Facebook's measurement approach, the measurement journey, and first and third-party measurement solutions.
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Measure ad performance
All TopicsUnderstand how your ads are helping your business reach its goals. Learn more about our measurement solutions.
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Boost Your Marketing With Facebook Pixel
The Facebook Pixel is a piece of code placed on your website that allows you to measure the results of your ads, optimize campaigns to get the most actions you care about at the cheapest cost, and build audiences that...
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Split Testing
Like an A/B test, split testing allows you to create multiple ad sets and test them against each other to see which strategies produce the best results. Through this course, we'll discuss what split testing is, how it's used and...
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Getting Started With Facebook and Partner Measurement Solutions
Use this lesson to: Identify how Facebook measurement solutions can help deliver accurate insights across placements and devices. Determine which ads are driving value across your entire media spend, both on and off Facebook. Learn how Facebook measurement partners can help you...
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Understanding Campaign Performance with Ads Manager
Facebook Ads Manager gives you a complete view of your ad performance across the Facebook, family of ads and services. Use this lesson to: Find the metrics your need and understand and share your results. See how to create customized reports....
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Understanding Multi-Touch Attribution
Understand what's really driving sales, by considering each step of the consumer journey. Use this lesson to: Understand the key concepts underlying multi-touch attribution (MTA). Learn to measure and analyze the entire path to conversion.
