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Measure ad performance

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Understand how your ads are helping your business reach its goals. Learn more about our measurement solutions.

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  • Measuring Creative Effectiveness

    Good creative can significantly improve campaign results. Learn to use A/B and lift tests to optimize the effectiveness of your ad creative.

    • Path
    • Duration 15m
    • Rating 4.5
    • Intermediate
    • Award

  • Measurement Foundations

    In this series of lessons you'll learn about Facebook's measurement approach, the measurement journey, and first and third-party measurement solutions.

    • Path
    • Duration 15m
    • Rating 4.8
    • Beginner
    • Award