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Measure ad performance

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Understand how your ads are helping your business reach its goals. Learn more about our measurement solutions.

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  • Boost Your Marketing With Facebook Pixel

    The Facebook Pixel is a piece of code placed on your website that allows you to measure the results of your ads, optimize campaigns to get the most actions you care about at the cheapest cost, and build audiences that...

    • Duration 12mins
    • 5.0
    • Beginner
  • Split Testing

    Like an A/B test, split testing allows you to create multiple ad sets and test them against each other to see which strategies produce the best results. Through this course, we'll discuss what split testing is, how it's used and...

    • Duration 14mins
    • 5.0
    • Beginner
  • Audience Insights

    Facebook Audience Insights allows you to learn more about your customer segments to help you create marketing messages that drive results. Use this lesson to: Become familiar with Audience Insights Identify the benefits of using Audience Insights Find and use the...

    • Duration 15mins
    • 4.5
    • Beginner
  • Deliver Ads and Evaluate Outcomes with Facebook Pixel

    Facebook pixel enables you to measure and optimize ads, as well as build audiences for your ad campaigns. Use this lesson to: Understand what Facebook pixel is. Explain how it can help you build and measure your campaigns. Learn how to...

    • Duration 15mins
    • 4.5
    • Intermediate
  • Getting Started With Facebook and Partner Measurement Solutions

    Use this lesson to: Identify how Facebook measurement solutions can help deliver accurate insights across placements and devices. Determine which ads are driving value across your entire media spend, both on and off Facebook. Learn how Facebook measurement partners can help you...

    • Duration 15mins
    • 4.4
    • Intermediate
  • Understanding Campaign Performance with Ads Manager

    Facebook Ads Manager gives you a complete view of your ad performance across the Facebook, family of ads and services. Use this lesson to: Find the metrics your need and understand and share your results. See how to create customized reports....

    • Duration 15mins
    • 4.5
    • Beginner
  • Understanding Multi-Touch Attribution

    Understand what's really driving sales, by considering each step of the consumer journey. Use this lesson to: Understand the key concepts underlying multi-touch attribution (MTA). Learn to measure and analyze the entire path to conversion.

    • Duration 30mins
    • 4.3
    • Intermediate