Understand how your ads are helping your business reach its goals. Learn more about our measurement solutions.
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You can assess the effectiveness of your ads, while neither overstating nor understating their true impact through experiments. Get an overview of Facebook experiment methodology and further explore the differences between Lift and A/B tests.
The Facebook ad auction is designed to maximize advertiser value and optimize the consumer experience. Explore how winning ads get selected and make it to the right audience at the right time.
In this course, you'll learn how to analyze and reconcile data from different measurement solutions to make media buying recommendations.
In this course, you'll learn how Facebook Attribution works and how you can use it to evaluate and improve your advertising.
In this course, you'll learn how marketing mix models work and how you can use them to evaluate and improve your marketing strategy.
In this course, you'll learn how to design a test that can effectively answer your business questions.
In this course, you'll learn about common types of observational studies, their uses and limitations.
This course teaches advertisers how Conversion Lift can help them understand the incremental conversions caused by their Facebook ads. They will also learn how to explain the methodology of Conversion Lift, identify test outputs and interpret test results.
Learn how to conduct an experiment to determine the effectiveness of your ads.
In this series of lessons you'll learn about Facebook's measurement approach, the measurement journey, and first and third-party measurement solutions.
The Facebook pixel is a piece of code placed on your website that allows you to measure the results of your ads, optimize campaigns to help get the most actions you care about at the cheapest cost, and build audiences...
Like an A/B test, split testing allows you to create multiple ad sets and test them against each other to see which strategies produce the best results. Through this course, we'll discuss what split testing is, how it's used and...
Use this lesson to: Identify how Facebook measurement solutions can help deliver accurate insights across placements and devices. Determine which ads are driving value across your entire media spend, both on and off Facebook. Learn how Facebook...
Facebook Ads Manager gives you a complete view of your ad performance across the Facebook, family of ads and services. Use this lesson to: Find the metrics your need and understand and share your results. See how to create customized reports....
Understand what's really driving sales, by considering each step of the consumer journey. Use this lesson to: Understand the key concepts underlying multi-touch attribution (MTA). Learn to measure and analyze the entire path to conversion.
