Understand the true value of your campaigns with Conversion Lift
Learn how to measure the impact of your marketing with Conversion Lift and decide on the best actions to take based on the results.
All Topics
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Evaluation and measurement
Understand the importance of testing the creative in your ad campaigns.
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Generate high-quality leads with Meta technologies
This course explores how you can achieve, and optimize for, quality leads using lead generation solutions across Meta technologies.
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Measure the Incremental Impact of Your Marketing With GeoLift
Learn how to use aggregated data to measure the impact of your marketing by geography with the GeoLift solution.
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From Business Goals to KPIs
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.
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How to Make Your Instagram Content Stand Out
This course teaches you how to create content for your business on Instagram.
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Generate insights to make data-driven recommendations
In this course, we'll learn how to extract insights from data and how to use insights to make data-driven recommendations.
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Troubleshoot the WhatsApp Business Platform
Learn how to troubleshoot and resolve issues that may arise during the setup process for the WhatsApp Business Platform and after its implementation.
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Improve Your Marketing Strategy With Marketing Mix Models
This course prepares you to understand the basics of marketing mix modeling.
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Increase campaign performance with diversified creative
This course explores how advertisers can diversify their ad creative and explains how to get the most relevant ad to a given audience.
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Communicate with people on WhatsApp
This course provides an overview of how to bring a business online with the WhatsApp Business app.
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Troubleshoot the Conversions API
Learn how to verify proper implementation of the Conversions API setup, optimize your configuration of the Conversions API and troubleshoot issues that may arise after the direct implementation of the Conversions API.
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The WhatsApp Business Platform for Effective Business Messaging
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey.
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Cross-border business: increase international sales with Meta
Discover the best media practices that can help increase international sales on Meta technologies.
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Keeping people and businesses safe across Meta technologies
Learn to talk confidently with your clients about how Meta addresses brand safety through its set of policies and tools.
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Implement the WhatsApp Business Platform
Explore different types of conversations, and learn how to create and send templates with the WhatsApp Business Platform.
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Create ads that align to your business goals
Examine how to design creative for each stage of the marketing funnel so it can connect with audiences in an authentic way.
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Set up, implement and verify the Conversions API
Learn how to set up and directly implement the Conversions API.
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Interpret Statistical Output
In this course, we discuss ways to analyze and interpret the output of a regression analysis.
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Stronger performance with the Conversions API
Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
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Attract an Audience on Social Media
This course teaches you how to learn from your online audience by the way they interact with your content.
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Use app events to target, optimize and measure
Learn how you can use app events to improve your ads targeting, optimization and measurement.
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Use Meta Foresight to inform your ad strategy
Use Meta Foresight to better understand your audience, explore your industries and enhance your ad planning and buying.
