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83 results returned
  • Media Fundamentals: Buying on Facebook + Ad Delivery

    This course introduces you to the methods of buying ads on Facebook and the ad delivery system. By the end of this course, you’ll be able to distinguish among auction, reach and frequency, and TRP buying, and determine how to...

    • Video
    • Rating 4.9
  • Develop Your Brand With Video on Facebook and Instagram

    Changes in how consumers interact with video have led to an increase in video consumption across Meta technologies. This course can help advertisers within agencies as well as clients discover how to add and recommend in-stream standalone as part of...

    • Event
  • Get started with catalogs on Facebook and Instagram

    The catalog tool provides solutions that help businesses sell products online by creating meaningful connections between customers and their product inventory. Catalogs help businesses find high-intent shoppers, optimize targeting and use multiple events to define targets. This virtual training workshop...

    • Event
    • Rating 5.0
  • Configure and troubleshoot the Conversions API Gateway

    This course prepares you to use the Conversions API Gateway, the self-service option that enables you to set up the Conversions API quickly without the need for dedicated developer resources. In this session, we explore the purpose, features and benefits...

    • Event
  • Achieve your Sales Goals with Meta

    This session is designed to help you manage your book of business by applying sales techniques. This training will explore a consultative framework designed to build trusting relationships with your clients so you can help them achieve their business goals...

    • Event
  • Generate high-quality leads with Meta technologies

    This course explores how you can attract quality leads using lead generation tools. In part one, we’ll offer a high level overview of Meta lead generation tools. In part two, we’ll cover those tools in more depth per channel, forms,...

    • Event
  • Grow your audience with Advantage+ app campaigns

    This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. Don't see any events here? Be sure to...

    • Event
  • Set up Conversions API Gateway with Stape

    During this 1 hour session, you'll learn how you can implement the Conversions API in minutes without a costly developer, followed by a walk through live integration of the Conversions API Gateway via Stape. Agenda: How the Conversions API can...

    • Event
  • Determine the Right Measurement Approach

    Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for...

    • Event
  • Upgrade your advertising with Advantage+ catalog ads

    Learn what Advantage+ catalog ads are and how they can help you achieve your business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your Advantage+ catalog ads...

    • Video
  • Ad agencies and Conversions API

    Create effective ads for clients with more reliable measurement through the Conversions API. Here’s what we’ll cover during the webinar: - The power of using the Conversions API and Meta pixel together.- Conversions API setup options, including a solution just...

    • Event
  • Reach your business goals with Reels ads

    In this course, you will learn how to use Facebook Reels and Instagram Reels to create short, entertaining videos that help people discover your brand. You will also learn how to create ads for Reels ads and how to incorporate...

    • Event
    • Rating 4.0
  • Stronger Performance with the Conversions API

    This lesson covers how the Conversions API helps advertisers establish a more reliable data connection that leads to improved marketing campaign performance. Participants will explore the considerations for determining which integration option meets their needs and learn best practices for...

    • Event
    • Rating 5.0
  • Measure Creative Impact - Creative Strategy

    This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve provable results for clients.

    • Video
    • Rating 5.0
  • Maximize performance with Advantage+ shopping campaigns

    In this three-part session, you’ll learn to leverage Advantage+ shopping campaigns to achieve better performance, increased efficiency and greater scale for your sales campaigns. First, you’ll learn about key features and benefits of Advantage+ shopping campaigns before walking through campaign...

    • Event
  • Improve Lead Quality with Conversions API for CRM

    Join our free webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads. You’ll hear from Meta’s top experts, who will share:- How CAPI for CRM can help your business reduce...

    • Event
  • The WhatsApp Business Platform for Effective Business Messaging

    This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid...

    • Event
  • Create engaging Reels ads to grow your business

    With 200 billion Reels plays per day across Facebook and Instagram* it’s a given that Reels ads should be an integral part of any great ad strategy. But creating effective and engaging Reels content doesn’t have to be intimidating. In...

    • Event
  • Maximize your campaign results with Performance 5

    In this training, you will learn the five best practices for maximizing performance of direct response campaigns across Meta technologies. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To log...

    • Event
    • Rating 5.0
  • Meta's New Starter Onboarding

    Meta's New Starter Onboarding session is a compact live webinar built to onboard and educate individuals on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly on-boarded...

    • Event
  • Determine the Right Measurement Approach - Marketing Science

    In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for your test. You’ll also learn about different measurement approaches you can use to prove or disprove your hypothesis.

    • Video
    • Rating 4.3
  • Upgrade your advertising with Advantage+ Shopping Campaigns

    Built for direct-to-consumer or single brand online retailers, Advantage+ shopping campaigns is a first-of-its-kind always-on solution that leans on new machine-learning models to connect relevant ads to shoppers with implicit and explicit intent. With ASC, advertisers can create a...

    • Event