The Facebook SDK is a set of software components that mobile app developers can include in their apps. Advertisers and developers can use these components to understand how people use their apps, run optimized mobile marketing campaigns and easily enable...
The Facebook SDK for Android gives you access to Facebook login and social sharing, App Events, the Graph API and mobile app ads. This course helps you install and configure the Facebook SDK for Android and set up App...
This course explores how the Meta Discovery Commerce system helps enable omnichannel marketing, and how advertisers can use store solutions to create seamless online to in-store experiences to increase in-store sales. This course also discusses how to measure the impact...
This lesson covers how the Conversions API helps advertisers establish a more reliable data connection that leads to improved marketing campaign performance. Participants will explore the considerations for determining which integration option meets their needs and learn best practices for...
This course provides developers with a solid foundation of catalog features for Advantage+ catalog ads for web/mobile.
This training helps advertisers understand the business value of app event solutions. Learners will be able to identify the right solution for their business needs and outline the implementation process. Don't see any events here? Be sure to log into...
This course explores how you can attract quality leads using lead generation tools. In part one, we’ll offer a high level overview of Meta lead generation tools. In part two, we’ll cover those tools in more depth per channel, forms,...
Learn how to use advanced matching for websites to optimize ad campaigns and protect user privacy.
The Facebook SDK is a set of software components that developers can include in their mobile app to understand how people use the app, run optimized marketing campaigns and enable Facebook login and social sharing.This course helps you understand...
This course guides learners through the process of getting set up in Shops. Learners explore the benefits of using Shops to get their products discovered by more people on Instagram and Facebook. This course also highlights ways to use product...
Learn how to set up the Conversions API Gateway, verify that the events are received and troubleshoot common issues.
Learn how you can use app events to improve your ads targeting, optimization and measurement.
Learn the purpose and benefits of the Conversions API and how to select an integration option and implementation approach for an advertiser.
This course helps you prepare and set up a catalog for Advantage+ Catalog Ads so you can show relevant items to the right people online. Don't see any events here? Be sure to log into Blueprint to access a variety...
In this course we explore how Advantage+ catalog ads can deliver relevant, personalized ads to your audience.
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid...
This training helps you troubleshoot a catalog for Advantage+ catalog ads and prepare for the Meta Certified Marketing Developer Exam.
This course prepares you to use the Conversions API Gateway, the self-service option that enables you to set up the Conversions API quickly without the need for dedicated developer resources. In this session, we explore the purpose, features and benefits...
Learn how to implement Automated App Ads to help grow mobile app audiences. We examine the benefits of Automated App Ads, review recommendations for successful campaigns and explore tests that can help optimize campaigns. Don't see any events here? Be...
This virtual training helps you set up and implement custom conversions, so you can optimize your ads for people who are most likely to convert. It also explores common issues that may prevent your pixel from sending accurate data. Lastly,...
The Conversions API is a Facebook Business Tool that enables you to share key web and offline events, or customer actions, directly from your server to Facebook. It works with the Facebook pixel to help improve the performance and measurement...
Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
Learn more about data usage and collection in the ads ecosystem.
