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  • Advanced Matching for the Web

    Advanced matching for the web enables advertisers to match Facebook users to pixel events, in cases where the pixel alone cannot perform the matching. Complete this course to learn about options, setup, troubleshooting and more. Don't see any events...

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  • Commerce Messaging for Businesses

    Conversational commerce is about connecting with people through chat by building effective conversational commerce campaigns and establishing a strong commerce presence on Facebook messaging platforms. This virtual training provides you with an overview of how to build a powerful...

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  • Stronger Connections with Conversions API

    In this course, you'll learn about the evolution of ads, how businesses can adjust to the evolution of ads, create more reliable connections with Conversions API and decide what information to share.

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  • Privacy and Data in Digital Advertising

    Learn more about data usage and collection in the ads ecosystem. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To log in, head to the top right corner and...

    • Event
  • Stronger Connections with Conversions API

    In this course, you'll learn about the evolution of ads, how businesses can adjust to the evolution of ads, create more reliable connections with Conversions API and decide what information to share. Don't see any events here? Be sure...

    • Event
  • Discovery Commerce

    Sign up for and attend virtual trainings in your region that showcase key tactics and tools needed to turn discovery into demand. After completing the required virtual trainings, learners will be able to deliver personalized experiences, expressive creative formats, frictionless...

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    • Rating 5.0
  • Blueprint Live Virtual Training | Media Buying

    Blueprint Live Media Buying are instructor led training sessions to provide advertisers advanced strategies to integrate the elements of ad creation and management to further optimize campaigns in Ads Manager and Business Manager. This training will help you prepare...

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    • Rating 5.0
  • Blueprint Live Virtual Training | Media Fundamentals

    Blueprint Live Media Fundamentals are instructor led training sessions to provide advertisers new to Facebook the essentials needed for building effective advertising campaigns in Ads Manager. By the end of this training, learners will have developed a solid foundation in...

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  • Blueprint Live Virtual Training | Media Planning

    Blueprint Live Media Planning are instructor led training sessions to provide advertisers guidance on how Facebook can fit into your media mix. This includes understanding how to plan campaigns that meet your marketing goals and objectives, and evaluating campaign...

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  • Privacy and Data in Digital Advertising

    Learn more about data usage and collection in the ads ecosystem. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To log in, head to the top right corner and...

    • Event
  • Measurement and Analysis on Facebook

    One of the main strengths of online advertising is the ability to measure user interactions. In this course, you learn how Facebook centers its measurement and reporting around people and how you can focus on the metrics that align...

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  • Design Creative to Drive Action

    Learn how to create ads that get the response you are looking for. Using lightweight motion, you will learn how to integrate our research-supported creative practices to drive people to take action. Don't see any events here? Be sure...

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  • Shorten the Path from Discovery to Purchase

    Learn how to drive transactions by removing friction throughout every stage of the customer journey- from discovery, to purchase, and post-purchase. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled....

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  • Branded Content for Advertisers

    Learn the fundamentals of branded content for advertisers and why it’s important to marketing strategies. We’ll also cover how to find and build partnerships, Facebook branded content tools and policies and how to measure the impact of Branded Content...

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  • Power your Advertising with Data (Signals)

    Maximize the effectiveness of your clients’ advertising efforts with a data driven marketing approach. In this workshop you’ll learn how to leverage the actions people take on your clients’ website or app to drive real business outcomes and measure...

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  • Power your Advertising with Dynamic Ads

    Learn what dynamic ads are and how they can help you achieve business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your dynamic ads campaign in...

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  • Understanding and Implementing the Facebook SDK

    Learn about SDK and its implementation process. Get hands-on experience using a practice exercise and environment. Additionally, you’ll learn the basics and best practices in implementing Standard Events and Parameters. Click below to view the session descriptions and to...

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  • Advanced Matching for the Web

    Learn to match Facebook users to pixel events with advanced matching for the web. This session explores options, setup and troubleshooting. Click below to view the session descriptions and to RSVP. If you don’t see a scheduled session, please...

    • Event
  • Building Your Brand Video Strategy

    Discover how mobile is shaping the video landscape across the Facebook family of apps and services. Learn creative best practices for building video for feed, stories and in-stream placements. Explore video ads buying and measurement best practices to help you...

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  • Messenger: Connect and Communicate with Customers

    Businesses are seeing the value in connecting privately with customers via Messenger. In this Spotlight session, learn more about how you can use our different Messenger solutions in your advertising strategy to start or renew conversations with your customers. Click...

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  • Commerce Messaging for Businesses

    Discover how mobile is shaping the video landscape across the Facebook family of apps and services. Learn creative best practices for building video for feed, stories and in-stream placements. Explore video ads buying and measurement best practices to help you...

    • Event