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Live Events
  • Measurement and Analysis on Facebook

    One of the main strengths of online advertising is the ability to measure user interactions. In this course, you learn how Facebook centers its measurement and reporting around people and how you can focus on the metrics that align...

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  • Design Creative to Drive Action

    Learn how to create ads that get the response you are looking for. Using lightweight motion, you will learn how to integrate our research-supported creative practices to drive people to take action. Don't see any events here? Be sure...

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  • Privacy and Data in Digital Advertising

    Learn more about data usage and collection in the ads ecosystem. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To log in, head to the top right corner and...

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  • Creative Considerations for Stories Ads

    Learn how mobile is shifting the way people experience video and the creative opportunity on Stories. You’ll learn creative strategies we’re seeing drive impact on Stories and analyze real world success stories. Click below to view the session descriptions and...

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  • Liquidity Tools Overview: Machine Learning in Advertising

    Learn how Facebook liquidity tools increase liquidity across budget, audience, placement and creative and how machine learning makes media teams more efficient. Click below to view the session descriptions and to RSVP. If you don’t see a scheduled session,...

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  • Understanding and Implementing the Facebook SDK

    Learn about SDK and its implementation process. Get hands-on experience using a practice exercise and environment. Additionally, you’ll learn the basics and best practices in implementing Standard Events and Parameters. Click below to view the session descriptions and to...

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  • Building Your Brand Video Strategy

    Discover how mobile is shaping the video landscape across the Facebook family of apps and services. Learn creative best practices for building video for feed, stories and in-stream placements. Explore video ads buying and measurement best practices to help you...

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  • Power your Advertising with Dynamic Ads

    Learn what dynamic ads are and how they can help you achieve business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your dynamic ads campaign in...

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  • Advertising Policies

    Learn how to distinguish between restricted and prohibited content on Facebook platforms. This training will give you the tools needed to recognize the common reasons why ads are not approved and identify your options when this happens. To sum...

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  • Creative Strategy Bundle

    Develop creative advertising strategies on Facebook, Instagram and Messenger for brands with these three creative topics: Create for a Mobile World, Good Brief to Great Creative, and Measure Creative Impact

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  • Commerce Messaging for Businesses

    Discover how mobile is shaping the video landscape across the Facebook family of apps and services. Learn creative best practices for building video for feed, stories and in-stream placements. Explore video ads buying and measurement best practices to help you...

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  • Creative Strategy - Measure Creative Impact

    There's no question that good creative can significantly improve campaign results. This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve provable results for...

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    • Rating 5.0
  • Creative Strategy - Good Brief to Great Creative

    Learn to guide agency teams and improve campaign success. This workshop gives you the skills to write briefs, and effective business and campaign objectives. Click below to view the session descriptions and to RSVP. If you don’t see a...

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  • Power your Advertising with Data (Signals)

    Maximize the effectiveness of your clients’ advertising efforts with a data driven marketing approach. In this workshop you’ll learn how to leverage the actions people take on your clients’ website or app to drive real business outcomes and measure...

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  • Understanding and Implementing the Facebook Pixel

    Learn how implementing the Facebook pixel can help you measure and drive business outcomes. In this session you’ll be using a real website to practice implementing the pixel without the help of a developer. Additionally, you’ll be implementing standard...

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  • Advanced Matching for the Web

    Learn to match Facebook users to pixel events with advanced matching for the web. This session explores options, setup and troubleshooting. Click below to view the session descriptions and to RSVP. If you don’t see a scheduled session, please...

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  • Creative Strategy - Create for a Mobile World

    Design high quality creative for mobile marketing campaigns. In this session, you’ll learn to design content that aligns with user behavior and best practices. Click below to view the session descriptions and to RSVP. If you don’t see a...

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  • Understanding and Implementing Pixel, SDK and Offline Conversions Tools

    Learn how to power your marketing efforts with the Facebook pixel, SDK and business tools for offline conversions. This session includes the step-by-step implementation process, hands-on system practice and group activities to help you achieve your marketing objectives and drive...

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  • Branded Content for Advertisers

    Learn the fundamentals of branded content for advertisers and why it’s important to marketing strategies. We’ll also cover how to find and build partnerships, Facebook branded content tools and policies and how to measure the impact of Branded Content...

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  • Messenger: Connect and Communicate with Customers

    Businesses are seeing the value in connecting privately with customers via Messenger. In this Spotlight session, learn more about how you can use our different Messenger solutions in your advertising strategy to start or renew conversations with your customers. Click...

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