This training is designed to guide creative strategists on measurement and testing tools to improve creative work for better campaign outcomes. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log...
Explore ways to write creative briefs that inspire and guide agency teams and improve campaign success. This workshop will give you the opportunity to practice writing effective business and campaign objectives, define an audience, write key performance indicators and select...
Create content for a mobile world by using high-quality ad creative in your mobile marketing campaigns. You will learn to design content that aligns to people’s behavior and incorporate best practices when designing for mobile. Don't see any events here?...
Develop creative advertising strategies on Facebook, Instagram and Messenger for brands with these three creative topics: Create for a Mobile World, Good Brief to Great Creative, and Measure Creative Impact
This workshop serves as a foundation for developing the expertise needed to pass the Meta Certified Creative Strategy Professional Exam. You'll explore mobile-first fundamentals, Meta creative tools and the essential elements of creative briefs. You'll also learn how to use...
Explore how to use opportunity score to improve your campaign performance.
