Helping people throughout the customer journey
This lesson prepares learners to create an effective lead generation campaign, across Meta technologies, by supporting and nurturing leads throughout the customer journey.
CFINE
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Advanced matching for websites
Learn about how advanced matching for websites and its benefits, Facebook data privacy and transparency measures and how Facebook handles hashed information.
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Generate high quality leads
This lesson prepares learners to identify ways to enhance the quality of their leads through integrations, optimizations and features across Meta technologies.
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Introduction to lead generation with Meta technologies
This lesson prepares you to determine which lead generation product aligns best with your campaign strategy and with customer communication preferences across Meta technologies.
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Get started with Meta Ads Manager
In this lesson, students will learn when and how to use Ads Manager, including how to set up an Ads Manager account with the correct currency, time zone, spend limit, and payment settings.
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How to create a Reel on Instagram step by step (PDF GUIDE)
This guide shows you how to create an Instagram Reel in five steps.
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How to Make Your Instagram Content Stand Out
This course teaches you how to create content for your business on Instagram.
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Bring your Business Online with Instagram
This course prepares you to set up an Instagram business account and create a profile to get discovered and connect with customers.
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Go Live on Instagram
Use Instagram Live for your business.
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Engage Your Audience with Instagram Stories
Share content about your business with Instagram Stories.
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How to Turn Instagram Posts into Ads
Learn how to prepare and advertise your content on Instagram.
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Stay Connected with Your Customers Online
Learn how to create an online business presence and connect with your customers through Facebook and Instagram.
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Attract an Audience on Social Media
Learn the difference between people who like your Page, followers and people reached on Facebook and Instagram.
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Engage with People and Build an Audience
Use different methods on Facebook and Instagram to engage your audience consistently and build relationships with customers.
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Create Ads from Your Facebook Page
Learn how to create Facebook ads straight from your Facebook Page, from setting your ad objective to deciding on a budget and more.
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Tips for Creating Engaging Mobile Ads
Learn how to create and use stop-motion videos for your business.
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Help Your Customers Connect to Your Business on WhatsApp
Learn how to facilitate conversations with customers, share a WhatsApp QR code and enable people to discover your business through ads that click to WhatsApp.
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Communicate With Customers on WhatsApp
Learn how to use the WhatsApp Business app to bring your business online, create a digital storefront and improve communication with your customers.
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Reach your customers with ads that click to WhatsApp
Learn how ads that click to WhatsApp can help increase the discoverability of your business.
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WhatsApp Business Platform Overview
Learn about the purpose and use cases of the WhatsApp Business Platform, and the benefits of using the cloud-hosted version of the API.
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Get Discovered with Instagram Reels
Learn how to use Instagram Reels to get discovered, and embed your brand in culture with short, entertaining videos.
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Get started with advertising on Facebook and Instagram
Learn how to set up and advertise with an Ads Manager account.
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The importance of campaign objectives
Learn how to define business goals and get started in Ads Manager by selecting an ad objective.
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Create audiences in Ads Manager
Learn about the different types of audiences available for ads and how to create them for ad campaigns in Ads Manager.
