Helping people throughout the customer journey
This lesson prepares learners to create an effective lead generation campaign, across Meta technologies, by supporting and nurturing leads throughout the customer journey.
This lesson prepares learners to create an effective lead generation campaign, across Meta technologies, by supporting and nurturing leads throughout the customer journey.
Learn about how advanced matching for websites and its benefits, Facebook data privacy and transparency measures and how Facebook handles hashed information.
This lesson prepares learners to identify ways to enhance the quality of their leads through integrations, optimizations and features across Meta technologies.
This lesson prepares you to determine which lead generation product aligns best with your campaign strategy and with customer communication preferences across Meta technologies.
In this lesson, students will learn when and how to use Ads Manager, including how to set up an Ads Manager account with the correct currency, time zone, spend limit, and payment settings.
This guide shows you how to create an Instagram Reel in five steps.
This course teaches you how to create content for your business on Instagram.
This course prepares you to set up an Instagram business account and create a profile to get discovered and connect with customers.
Use Instagram Live for your business.
Share content about your business with Instagram Stories.
Learn how to prepare and advertise your content on Instagram.
Learn how to create an online business presence and connect with your customers through Facebook and Instagram.
Learn the difference between people who like your Page, followers and people reached on Facebook and Instagram.
Use different methods on Facebook and Instagram to engage your audience consistently and build relationships with customers.
Learn how to create Facebook ads straight from your Facebook Page, from setting your ad objective to deciding on a budget and more.
Learn how to create and use stop-motion videos for your business.
Learn how to facilitate conversations with customers, share a WhatsApp QR code and enable people to discover your business through ads that click to WhatsApp.
Learn how to use the WhatsApp Business app to bring your business online, create a digital storefront and improve communication with your customers.
Learn how ads that click to WhatsApp can help increase the discoverability of your business.
Learn about the purpose and use cases of the WhatsApp Business Platform, and the benefits of using the cloud-hosted version of the API.
Learn how to use Instagram Reels to get discovered, and embed your brand in culture with short, entertaining videos.
Learn how to set up and advertise with an Ads Manager account.
Learn how to define business goals and get started in Ads Manager by selecting an ad objective.
Learn about the different types of audiences available for ads and how to create them for ad campaigns in Ads Manager.